May 24th, 2013

Content Creativity: Turning Point of View into Brand Equity

In a world of media fragmentation, social media ubiquity and mobile technology, content has risen to center stage as the focus of many marketing efforts. To discuss the evolving role of content, gyro Denver, in partnership with Forbes and in conjunction with the Business Marketing Association, recently hosted a CMO roundtable to address the importance of content [...]

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May 24th, 2013

Why Picking The Right Color Can Make Or Break A Brand

Color has as much of an impact on our purchasing power as almost anything else. But where does color psychology come into play when brands go against the grain? For example, green packaging is for cheese and onion crisps (or chips for our American cousins). Simple, right? Not so fast. Walkers, the UK’s leading crisp [...]

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April 29th, 2013

The Dos And Don’ts Of The FAQ Page

The Frequently Asked Questions page is arguably one of the most important sections on your site. It’s the difference between your customer being satisfied or annoyed, and really which would you rather have? I took a look at FAQ pages, some worked, some didn’t. Here’s what you can learn: Bank of America: (BOA) sits in [...]

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April 26th, 2013

Five Signs Your Online Customers May Be Cheating On You (And How To Win Them Back)

These days, consumers have more choices, more incentives and more reasons to comparison shop for the best deals out there. But marketers can use online behavior and Web analytics to reveal patterns and warning signs indicative of the types of customer retention issues that lead to “online cheating.” The question is, are they? If caught [...]

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