April 15th, 2014

Four Ways to Fail in the Beverage Category

In the early days of the New Age beverage category, it was always interesting to see what entrepreneurs would try to sell me. As owner of Atlas Distributing in New England, getting into my network was one of the quickest ways to getting on shelves, notices and hopefully purchased by the beverage giants. Needless to [...]

read more
April 11th, 2014

Why Bad Writing Is Sometimes Good

“Do you know where you’re going to?” That’s the signature line from the Theme from Mahogany, a famous song by chanteuse, Diana Ross. It’s a lovely number. Back in the day, it was a sensation. But that line. Well, as tuneful at it was/is, it happens to be wrong. As a sentence it’s grammatically flawed. Ask [...]

read more
April 9th, 2014

The 4 Truths Of Mobile Commerce

The one “wow” factor that will set the most successful online businesses apart going forward is a seamless cross channel strategy. But while mobile commerce stats have been rising for quite some time, many CMOs have yet to nail the optimal mobile experience. The quick fix of mirroring an online site for mobile applications won’t [...]

read more
April 8th, 2014

Millennials vs. Boomers: 5 Stereotypes That Aren’t True (Mostly)

Millennials are lazy, entitled and get more done on Facebook than at work. Baby Boomers are old, set in their ways and wouldn’t know how to use all this new technology even if they wanted to. Today, this generational odd couple works side by side in almost equal numbers now. No wonder we never get [...]

read more