April 23rd, 2015

How Burned Barns Can Lead to Better Business Strategies

Oracle CEO Larry Ellison once used “The Art of War” to turn the tables on SAP. According to the 2006 Bloomberg article, “Oracle’s Ellison Uses ‘Art of War’ in Software Battle With SAP,” Ellison was a master of applying the “Art of War” strategy and in this instance, influenced customers to compare Oracle to SAP [...]

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April 14th, 2015

What Advertisers Can Learn from Urban Design

The sharing economy is very much alive and booming. Apps and services have transformed how we interact with cities and societies and, as a result, have become a real motivator for civic engagement. However, a topic that has gone largely unnoticed in relation to civic engagement is urban design. Especially in recent years, “tactical urbanism” [...]

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April 1st, 2015

Why You Need to Add Emotion to Your Programmatic Buying

The word of the day is “programmatic.” For digital advertising professionals and marketers, programmatic has been the buzzword of the last several months and likely will be for several more. Like many buzzwords, programmatic carries varied meanings for different people. But at its core, it means automating the purchase of digital advertising. Machines are making [...]

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March 25th, 2015

From SXSW to ISBM: Where Tech Is Leading Us

Last week I had the opportunity to attend two conferences that spanned the horizon of marketing. I went from “hoodies” at SXSW to “blue blazers” at the Institute for the Study of Business Markets (ISBM) Winter Member Meeting. Attendees at SXSW Interactive were young digital marketers, at the early stage of their careers. The ISBM crowd was comprised [...]

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