August 3rd, 2015

4 Travel Trends to Watch in 2016

While attending a session on travel by the Advertising Club of New York’s Vertical Series, three marketing experts from TripAdvisor, Celebrity Cruises and Hawaiian Air discussed trends they are seeing as 2016 approaches. As the second half of the year unfolds, here are four trends travel marketing professionals are paying attention to (and so should [...]

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July 29th, 2015

3 Mind Benders from FORTUNE’s Brainstorm Tech Conference

This year’s FORTUNE Brainstorm Tech conference in Aspen was an incredible experience. There were fantastic insights dropped by speakers the likes of Rahm and Ari Emanuel, John Doerr from Kleiner Perkins Caufield & Byers, and Reid Hoffman, CEO of Greylock Partners and co-founder of LinkedIn. I came away from the two-and-a-half-day event with three “aha” [...]

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July 27th, 2015

Marketing to Baby Boomers: A Boon for Business

Baby boomers represent more than 80 million U.S. consumers and hold a whopping 70 percent of the nation’s disposable income. So one would think that marketers typically spend a large percentage of their advertising dollars targeting this powerful segment. They don’t. Surprisingly, baby boomers are pretty much overlooked, with less than 5 percent of advertising [...]

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July 22nd, 2015

What Does ‘Boss-Free’ Really Mean for Your Company?

Leading executives across the globe are eager to find better, more innovative ways to organize their companies. Just this year, London Brand Consultancy Wolff Olins reported that nearly 50 percent of CEOs said they had structured their company to give employees more autonomy. This relationship we’ve always thought of between manager and employee (which we [...]

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