January 27th, 2015

Hospitals and Providers: The Consumer Takes Control

*This is an excerpt from the “Healthcare: When All The Parts Are Moving Parts” white paper. To download the full report, click here. The changes in the hospital landscape are happening with breathtaking velocity. In fact, this sector may be experiencing the most dramatic change of any part of the healthcare system today. We are witnessing [...]

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January 23rd, 2015

So Many Predictions, So Little Time: What’s Best For Your Business?

Here’s my January challenge: Go online or open your email box and try to avoid reading about what’s hot and what’s a trend for 2015. Bet you can’t do it, because the forecasts and predictions are everywhere. Bloggers. Analysts. Media. Agencies. Market researchers. They’ve all got a take on what to expect this year and [...]

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January 22nd, 2015

When Promoted Personalized Messages Lose Their Personality

“We care. We really do.” McDonald’s and Bud Light are both introducing ad campaigns that draw attention to messages on top of their branding icons. With Bud Light, the messages pertain to their boisterous “Up for Whatever” campaign with so-called “invitations” to go for it when it comes to having a good time. On a [...]

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January 21st, 2015

The Game Changers: How to Effectively Engage Hispanics

This week gyro and Univision will be teaming up to speak at the annual Life Insurance Council Annual Marketing Conference, addressing over 100 life insurance CEOs and senior management from around the country to discuss the importance of engaging Hispanics through marketing. Enough cannot be said about the importance of engaging the largest and fastest growing [...]

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