December 17th, 2014

Concerned about Privacy? For Millennials, Not So Much

From weddings to birthdays, childbirths to vacations, it is now human nature to share personal information about basically everything. With all of those personal details comes the inevitable loss of privacy. Yes, millennials are concerned, but they’re not losing sleep over it. According to a new privacy report by Flamingo and Contagiousmagazine, millennials understand that the more [...]

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December 15th, 2014

Women Leaders Seize Opportunity on a Global Scale

In November, I traveled to Hong Kong to represent gyro at the second Fortune Most Powerful Women International Summit. The trip was amazing for all of the reasons you would expect from this cosmopolitan city of over 7 million people—the fantastic culture, the fact that it’s a premier dining, shopping and entertainment destination, and the [...]

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December 10th, 2014

How to Deliver Immediate Results in a Long Sales Cycle

Most B-to-C marketers are prompting consumers to buy in the relative short term. Sure, they want brand loyalists, but many decisions are made in minutes or sometimes in mere seconds. Even the decision to buy a car or house can be decided in just a couple of hours or a few days. However, large capital [...]

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December 9th, 2014

Healthcare: When All the Parts are Moving Parts

Healthcare is different not only because of its universality, but because of its intimacy. No other industry transformation – recent or historical – has been accompanied by a similar level of anxiety. This is because what we call “healthcare” is actually shorthand for our most fundamental hopes and fears as humans – life and death, [...]

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