August 31st, 2015

The Rise of Hackathons and Why Your Brand Needs One

The advertising industry is always trying to reinvent itself. Whether it’s leaving behind the “old ways of thinking” or embracing a fresh definition, a decade worth of “finding a new way” has left us with the same output: messaging. It may be more digital, it may be more interactive, but it’s always about convincing. However, [...]

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August 24th, 2015

7 Content Marketing Insights Every Manufacturer Should Know

Successful companies know that content marketing, when done well, can be an excellent way to generate leads and build sales. However, many manufacturing marketers think their tactics are falling short. According to the recent study, “B2B Manufacturing Content Marketing: 2015 Benchmarks, Budgets and Trends in North America,” only 26 percent of manufacturing marketers consider themselves [...]

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August 12th, 2015

Why Sharing Your Principles Is Good For Business

Strong customer experiences and long-term relationships result when companies successfully establish cultures that are authentic, according to a new global study from the FORTUNE Knowledge Group and gyro, a global ideas shop. The majority of the 500 executives (director level or above) surveyed said that a strong culture is seen as an important factor in [...]

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August 3rd, 2015

4 Travel Trends to Watch in 2016

While attending a session on travel by the Advertising Club of New York’s Vertical Series, three marketing experts from TripAdvisor, Celebrity Cruises and Hawaiian Air discussed trends they are seeing as 2016 approaches. As the second half of the year unfolds, here are four trends travel marketing professionals are paying attention to (and so should [...]

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