February 13th, 2012

Will Google+ Trump Facebook with Digital Intimacy

If Dunbar’s number of 150 represents a theoretical limit to the amount of stable social relationships one person can manage, then who are these other 850 friends attached to my Facebook account? It is pretty clear that the initial appeal to Facebook for advertisers was the sheer volume of “eyeballs” or in other words its [...]

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January 12th, 2012

B2B Is Still Dead. Long Live Human Relevance.

A little more than a year ago, I traveled to historic Berlin to deliver the most important speech of my 30-year career. “The individual has replaced the firm as the organizing principle of business-to-business marketing.” Human relevance is now the foundation of marketing to business decision-makers, and it is mostly terra incognito for those still lingering round the grave of B2B.

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January 11th, 2012

CES Lesson for Marketers: Winners Know their Customers

Apple and Amazon figured out how people would use their tablets. And it came down to two words: content and usability. Amazon and Apple are good at both, although their strategies in each area differ.

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January 10th, 2012

When Technology Doesn’t Translate

The pace of development and adoption of mobile technology is different in each country. Focusing on a single strategy for both content development and online communication is, therefore, not a valid approach. It’s important for marketers to understand the pace of technology development and adoption in specific markets and cultures so that they can be sure they’re delivering meaningful content through relevant channels.

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