August 20th, 2014

Stop Blaming Price: Here Are 3 Real Reasons Why Deals Are Lost

The team killed it. The presentation was flawless. The proposal was outstanding. You covered all of the bases, but you lost. Searching for answers, the only thing you can think of is that the other guy must have “bought the deal,” right? In the article titled “Why B2B Sales Leads Don’t Convert (and Who Is [...]

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August 20th, 2014

The Glow from Within: Why Rallying Employees is Critical to Success

One of the themes at this year’s B2B marketing conference in Chicago (BMA 2014) was the growing value advertisers place on internal stakeholders and their own employees when it comes to creating marketing communications. What took so long? The internal audience is likely the most underappreciated target market of them all. I roll my eyes [...]

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August 13th, 2014

There’s Nothing New About Storytelling

Storytelling is nothing new. Brands have always sought to communicate their message in an entertaining and memorable way that seeks an emotional investment from their customers. It is how successful marketers have created much-loved brands. It’s only recently that the advertising industry has felt the need to name this act. Still, there is plenty to [...]

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August 13th, 2014

New B2B Marketing Strategies: Start with Quality; Lead with Emotion

As we near the middle of Q3, now is a good time to chart your progress, evaluate what has changed in the past eight months, and resolve how you can end this year with a bang. At the start of the year, gyro predicted trends and must-haves for B2B marketers to advance their brands. What we [...]

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