November 20th, 2014

Value vs. Values: How Soft Factors Are Sabotaging Uber

Yesterday on his blog, AVC, co-founder of Union Square Ventures Fred Wilson weighed in on the most recent Uber scandal with some pointed and insightful remarks on why the startup poster child keeps generating negative press at every turn. “Values and culture matter more than anything. They seep into the product, the user experience, the brand, [...]

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November 20th, 2014

5 Key Tips and Data Points to Defend Your 2015 Marketing Budget

The 2015 planning season is upon us. It’s the time of year when the C-suite is busy sharpening their elbows to ready themselves for the budget brawl. To help arm marketers for this blood bath, I’ve pulled together benchmarks and research needed to defend and win marketing dollars. Here are some answers, and sources, for [...]

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November 17th, 2014

The Most Important Thing Agencies Can Do to Help Clients

From memory, the gist of the question was: “What is the one thing that agencies could do better/more/less of for their clients?” It may seem inappropriate for an agency head to comment on this, but do hear me out. First of all I would say that it is entirely appropriate, and that framing this discussion [...]

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November 12th, 2014

When Building a Brand Image, Start from the Inside

Everybody’s character and view on life is shaped by the context in which they grow up. In my case, it’s the industrial heartland of the Spanish Basque Country, where the Mondragon Corporation, the world’s largest cooperative, is based. Historically speaking, industry has garnered a bad reputation: smoky chimneys, dust-stained houses and polluted air. Yep, we [...]

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