February 26th, 2015

Medical Devices: Time to Master the Purchase Path

The medical device industry is facing a dramatic, game-changing transformation. Purchase decision-making is shifting from clinicians to procurement and buying groups in order for institutions to better monitor and control costs. To complicate matters, the contentious 2.3 percent medical device tax (passed in 2013) continues to be burdensome and distracting. As a result, medical device [...]

read more
February 23rd, 2015

6 Essential B2B Tactics for a Strong Start (and Finish) to 2015

Fashionable wearables. Pinterest-inspired design. New audiences for video. Major shifts in how your business is found in search. In 2015, new opportunities exist for businesses to reach their customers who increasingly want to be connected by the devices they wear. Marketers must update how they present their brands online to look and organize their content [...]

read more
February 18th, 2015

For Physicians, Digital Makes an Indelible Mark

Like hospitals, physicians are care providers, so the two groups are facing some of the same challenges. Both are dealing with the new shift to outcome-based treatment and payment. Both have to work with an increasingly empowered consumer in an environment where their services will be rated and reviewed like any other consumer offering. But [...]

read more
February 5th, 2015

Who Will Take Over the Web (and the World) in 2015?

The Internet: often recognized as one of the century’s most influential inventions, it’s equally often taken for granted as a “free zone,” the international waters of the digital world. In 2015 that freedom will be challenged. Why? The reasons are complex and diverse – from global market trends and regional laws to seemingly arcane government [...]

read more