March 25th, 2015

From SXSW to ISBM: Where Tech Is Leading Us

Last week I had the opportunity to attend two conferences that spanned the horizon of marketing. I went from “hoodies” at SXSW to “blue blazers” at the Institute for the Study of Business Markets (ISBM) Winter Member Meeting. Attendees at SXSW Interactive were young digital marketers, at the early stage of their careers. The ISBM crowd was comprised [...]

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March 18th, 2015

Inside FORTUNE’s Most Admired Companies: How Values Boost Business Success

For the past 18 years, FORTUNE’s Most Admired Companies issue has been the high school yearbook superlatives section for the global business world. But the list is more than just a popularity contest. Companies that score top marks are often also the most profitable. So how does admiration translate directly into success? Research fielded by [...]

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March 16th, 2015

Tech Companies’ Most Important Customer in 2015: The Marketer

There’s a new technology decision-maker within the company: The marketer. The intertwining of marketing and technology has rocked high-tech marketers’ worlds as of late, shifting their primary audience from IT to marketing. In most cases, it is now the marketing leader who is generating the need and driving the decision to purchase marketing technology. To [...]

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March 12th, 2015

5 Key Principles to Launch a Successful Crowdfunding Campaign

Crowdfunding is so much more than a platform for a product or business launch. Its success relies on transparency and employs active engagement that makes everyone involved realize that they’re part of something big. Nothing demonstrates this scenario better than the recent launch of the Pebble Time smartwatch. Pebble is a company that initially blossomed [...]

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