May 22nd, 2015

Why Emotions Trump Analytics

For millennia, emotions have shaped the way we respond to new situations and new people, affected our power relationships, and guided us in determining whom to trust. Evolutionary biologists confirm that we are programmed to feel and react instinctively. Then came the Enlightenment in the 18th century — and pure science was on the ascent. [...]

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May 19th, 2015

Does All Work and No Play Make Marketers Dull?

Look at the tweet below. Why is the headline on this tweet by Spencer Stuart, “Majority of marketing leaders want to see data-and analysis-driven decision marketing on their teams” and not “Majority of marketing leaders want to see more creative thinking and exploration on their teams?” Statistically speaking, both are the same. Yet Spencer Stuart [...]

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May 19th, 2015

Three Ways Marketers Can Boost Creative Thinking

Everyone has his or her own version of the creative struggle. It usually goes something like this: You’re the last person at the office, scrambling to figure out how to solve a crisis. The answer is there (it always is), but in that moment — or for the past few hours — the solution seems [...]

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May 1st, 2015

Periscope and the Future of Millennial Marketing

For all of the social media innovations to appear on the radar, Periscope is perhaps the most intriguing. There’s just something captivating about raw, unedited video that is here today and, well, gone tomorrow. It’s particularly infatuating to millennials. Why? Because millennials find experiences to be more exciting than material things. In many ways, the time-sensitive [...]

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