September 18th, 2014

Right Here; Right Now: Why Consumers Are Turning to 3D Printing

Anticipation is seldom rewarded nowadays. We live in times where everything is not just a commodity, but something that can be delivered on demand. Whether it’s casual sex (Tinder and Grindr) or a TV series (Netflix and Amazon), Angela Carter’s ‘anticipation is the greater part of pleasure’ ideology has been kicked to the curb.  Instead, [...]

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September 16th, 2014

Why Your Content Needs a Competitive Edge

“Content is king!” was first expressed by Bill Gates in 1996. And while he was speaking of content in a much broader sense than we often do today, it was the first known declaration about the value of content. Since then, the value of content has experienced ups and downs. Its survival, at times, has [...]

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September 11th, 2014

Facebook: The New Focus Group?

When search advertising emerged in the early ’00s, it was clear what the proposition was to marketers: Here was an ad model in which the click-through rate would be an accurate barometer of efficacy. After all, if you’re searching for something, there’s a very good chance that you’re in the market to buy it. A [...]

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September 8th, 2014

Consumerization, the Flux Capacitor and Goldilocks

If you work in healthcare marketing, you’ve come across the phrase “the consumerization of healthcare.” You may have used it yourself. I have. Lately it got me thinking: What are we talking about when we refer to consumerization? I realized two things: First, the phrase “the consumerization of healthcare” reflects both the topic’s conflict and [...]

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