Archive for February, 2012

Wednesday, February 29th, 2012

Ode to the O-ring: How Expertise Beats Price Pressures Every Time

Wednesday, February 29th, 2012

Differentiating an O-ring is no easy task. Often it comes down to a battle over price. This is the case with many commodity-type items because, ostensibly, they are all very similar. This trend has been accentuated by the current economic state of the United Kingdom and public-sector spending cuts. Needless to say, the market pressures [...]

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Wednesday, February 22nd, 2012

How the Internet Spoiled the Super Bowl

Wednesday, February 22nd, 2012

I can’t wait to see the ads! This is a sentiment that you don’t often hear. But, it’s the way that many people used to feel about the Super Bowl. That changed this year. Mark down 2012 as the first year that the Super Bowl ads moved online. Well before game time you knew that [...]

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Monday, February 13th, 2012

Will Google+ Trump Facebook with Digital Intimacy

Monday, February 13th, 2012

If Dunbar’s number of 150 represents a theoretical limit to the amount of stable social relationships one person can manage, then who are these other 850 friends attached to my Facebook account? It is pretty clear that the initial appeal to Facebook for advertisers was the sheer volume of “eyeballs” or in other words its [...]

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