Coming off a NYTech Meetup last month, I noticed several great emerging start-ups that caught my eye. A few stood out that will more than likely soon be leveraged for some form of disruptive marketing campaign or digital parallel thinking when creating the next big idea for our clients. Here are four disruptive technologies to be considered:
1. Touché: Mind = Blown when I saw this. It’s a sensing technology that can detect different human gestures through objects. Unlike the Xbox Connect, which senses the motion a person can project, Touché actually tracks interactions with inanimate objects. Why was my mind blown when I saw this? Because when the mad scientist working on the project came out and hooked a wire into the soil of a potted orchid, he turned it into an interactive-desk-plant-therein thing. Once the wire was in the soil, the flower then became a living sensor and depending on the leaf, petal or portion of stem that was touched, the plant would translate what it sensed into a different audio sound. Pretty awesome technique for turning any object into an instrument. In this demo you can see how it works with other more practical objects, like a doorknob.
2. Entrupy: Anybody with a client worried about the counterfeiting of his or her high-ticket items will find this project very interesting. Entrupy takes high-resolution photos of paintings (for the moment they will expand) and can fingerprint the artwork so that it can be verified as the original. It’s the same premise as a human’s fingerprint being completely unique and individualistic. It’s the same for all objects
4. Mahaya: If you’re not signed up for the release of this site, sign up now! The demo of the platform is a very clever aggregator of event content. The folks at Mahaya realized there was no way to see a concert or performance in a good perspective if you missed the event, but they knew there were thousands of people going to these events and doing all kinds of recording and posting it to social spaces.
They’ve aggregated, photos, videos and tweets and put them into a timeline for specific events. One of the coolest features was taking multiple videos posted to YouTube by fans and seamlessly linking them to make one video-viewing experience. This means there are several camera angles from a fan’s perspective without having to click through and load multiple videos. Taking it a step further, Mahaya provided a case study for Hurricane Sandy. It was really interesting to see the reporting of actual people in the situation on a timeline going from grocery shopping, to preparing homes for impact, to power outages, to board games, to candles, to flooding.
All told, a lot of emerging platforms are out there that we as marketers can use to really move out of our comfort zone and surprise our clients and consumers.
Bottom line: Your website should be a reflection of your business growth. It also needs to be nimble, simple and easy to navigate for your audience.