Archive for the ‘Advisor to Forbes’ Category

Tuesday, March 6th, 2012

Will the Rise of Daily Deals Signal the Decline of Brand Advertising?

Tuesday, March 6th, 2012

Hotel ads featuring palm trees and white, sandy beaches start to look very appealing during the winter months. However, according to recent research, the imagery and copy do little to motivate travelers to book hotel rooms Hawk Partners completed research on hotel channel usage and found that 65 percent of travelers who booked a recent [...]

read more
Friday, March 2nd, 2012

Corporations Are People (or at Least They Should Be)

Friday, March 2nd, 2012

In a speech at an Iowa state fair last year, presidential hopeful Mitt Romney uttered the phrase “Corporations are people.” In context, he meant that corporations are simply organizations made up of people. Out of context, it was a pretty bad gaffe and became a talking point for legal pundits and Occupy Wall Street protesters [...]

read more
Thursday, March 1st, 2012

Four Points Marketers Can Score From Jeremy Lin

Thursday, March 1st, 2012

Jeremy Lin has electrified the sports world. Jerseys are flying off the shelves, New York Knicks television ratings have exploded, and tickets to see him in action are in demand. Yes, this former fourth-string point guard has reminded us that greatness can come out of seemingly nowhere and make everyone take notice—and cheer. Despite the [...]

read more
Wednesday, February 29th, 2012

Ode to the O-ring: How Expertise Beats Price Pressures Every Time

Wednesday, February 29th, 2012

Differentiating an O-ring is no easy task. Often it comes down to a battle over price. This is the case with many commodity-type items because, ostensibly, they are all very similar. This trend has been accentuated by the current economic state of the United Kingdom and public-sector spending cuts. Needless to say, the market pressures [...]

read more
« Older Entries