Archive for the ‘At Work State of Mind’ Category

Monday, May 7th, 2012

Returning to a New World of Ever-Present Work

Monday, May 7th, 2012

Award-winning columnist and author of Distracted, Maggie Jackson offers her insights about “The @ Work State of Mind Project”—a joint effort of gyro a global B2C and B2B idea shop, and Forbes Insights. Surveying 543 business decision-makers, we found that boundaries of time and space that once defined the workplace no longer exist. To download [...]

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Monday, May 7th, 2012

How to Engage the Most Engaged

Monday, May 7th, 2012

From the introduction to “The @ Work State of Mind Project”—a joint effort of gyro and Forbes Insights. Surveying 543 business decision-makers, we found that boundaries of time and space that once defined the workplace no longer exist. To download the complete report go to www.gyro.com/atwork In the summer of 2010, gyro, a global B2C [...]

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Thursday, May 3rd, 2012

The Boardroom Has Been Replaced by the Kitchen Table

Thursday, May 3rd, 2012

Work comes home. Home comes to work. These are today’s truths. We know executives are busy. That’s not news. But, we didn’t know how and where decision-makers are receiving information. How is it influencing their decisions, and how do they feel about it? If you are a brand looking to communicate with these people, these [...]

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Thursday, May 3rd, 2012

Every b2b agency to benefit from tapping into mobile communication platforms

Thursday, May 3rd, 2012

Mobile technology is now prevalent across both the consumer and corporate spheres. Just two examples in the UK this week highlight the weight that smartphones, tablets and other such devices are being given in the professional sphere. The UK government is looking to introduce a tablet computer for every single MP in order to save [...]

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