Archive for the ‘Brands are for Life’ Category

Thursday, May 3rd, 2012

The Boardroom Has Been Replaced by the Kitchen Table

Thursday, May 3rd, 2012

Work comes home. Home comes to work. These are today’s truths. We know executives are busy. That’s not news. But, we didn’t know how and where decision-makers are receiving information. How is it influencing their decisions, and how do they feel about it? If you are a brand looking to communicate with these people, these [...]

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Monday, April 30th, 2012

Helping Americans ‘Take Charge’ of Their Futures

Monday, April 30th, 2012

Before Lincoln Financial set out to launch our new advertising campaign on Thanksgiving Day, we decided to get the feel for the mood of America. After the financial turmoil of the last few years, we learned that Americans yearned to feel in control of their lives again. Lack of trust in institutions and a sense [...]

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Sunday, January 8th, 2012

CMO Is New King of Audience Ratings

Sunday, January 8th, 2012

Who are the last emotional guides of our society? Who or what can create want, satisfy pleasure and decree the keys to the success of individuals and their degree of fulfilment? Who, if not brands and artistes (who have themselves become brands!)?

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Tuesday, October 11th, 2011

Steve Jobs Lives

Tuesday, October 11th, 2011

While other technology companies focused on spreadsheets and processing speeds, while IBM and Burroughs built systems for tasks people had to do, Apple made very personal devices to help people do what they wanted to do.

And to achieve what they wanted to achieve.

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