Archive for the ‘creative’ Category

Thursday, May 17th, 2012

Seven Ways to Think of Your Market in Human Terms

Thursday, May 17th, 2012

We already know there may have been some hidden wisdom in Mitt Romney’s “Corporations are people” gaffe. The very reason corporations would do well to function more like people is that they serve people; however, it is easy to lose sight of this when those people—your market—become aggregated into sales, impressions, views, tweets and likes. [...]

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Monday, May 14th, 2012

Have We All Become Content Zombies?

Monday, May 14th, 2012

In the highly entertaining Tobe Hooper film Lifeforce, the human population is turned into ravenous creatures that must either suck the essence of life out of other human beings every few minutes or die. Without going into plot (in this case alien invasion), the streets of London are quickly turned into a maelstrom of carnage. [...]

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Monday, May 7th, 2012

How to Engage the Most Engaged

Monday, May 7th, 2012

From the introduction to “The @ Work State of Mind Project”—a joint effort of gyro and Forbes Insights. Surveying 543 business decision-makers, we found that boundaries of time and space that once defined the workplace no longer exist. To download the complete report go to www.gyro.com/atwork In the summer of 2010, gyro, a global B2C [...]

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Thursday, May 3rd, 2012

The Boardroom Has Been Replaced by the Kitchen Table

Thursday, May 3rd, 2012

Work comes home. Home comes to work. These are today’s truths. We know executives are busy. That’s not news. But, we didn’t know how and where decision-makers are receiving information. How is it influencing their decisions, and how do they feel about it? If you are a brand looking to communicate with these people, these [...]

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