Archive for the ‘Direct Marketing’ Category

Tuesday, May 1st, 2012

Five Misconceptions About Marketing to Boomers

Tuesday, May 1st, 2012

One hundred million consumers feel completely ignored, belittled and overlooked. Yet, this block of consumers will spend about $20 trillion over the next 20 years on consumer goods. This is the baby-boomer generation. At the Financial Communications Society summit in New York City on April 11, a group of experts discussed the topic: “Baby Boomer…or [...]

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Thursday, April 5th, 2012

How to Gain and Lose the Attention of Generation Y

Thursday, April 5th, 2012

We of Generation Y are ridiculous. We have multiple ways to use a phone, a TV, a computer, a tablet, a video game console, an mp3 player, and have hundreds of websites and blogs to follow. We communicate by phone, text, email, Twitter, Facebook, YouTube, Flickr, WordPress, Spotify, Words With Friends, and even sign language [...]

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Tuesday, March 27th, 2012

7 Ways NOT to Ruin Pinterest

Tuesday, March 27th, 2012

Have you heard of Pinterest? It’s a (relatively) new social site where users share — or “pin” – visual content. Brands such as GE, HGTV and Martha Stewart Living have made deft use of Pinterest already. As a marketer, you should be too. Pinterest relies on pinboards, or themes for the content. Other Pinners (Pinterest [...]

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Friday, October 14th, 2011

The End of Blogs (and Maybe Websites) as We Know Them

Friday, October 14th, 2011

Although dynamic content and websites have been around for years, this is the first tool that I’ve seen that has the potential to turn over complete control of the user experience to the visitor. It enables readers to organize your blog in seven different layouts.

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