Archive for the ‘globalization’ Category

Monday, May 7th, 2012

Returning to a New World of Ever-Present Work

Monday, May 7th, 2012

Award-winning columnist and author of Distracted, Maggie Jackson offers her insights about “The @ Work State of Mind Project”—a joint effort of gyro a global B2C and B2B idea shop, and Forbes Insights. Surveying 543 business decision-makers, we found that boundaries of time and space that once defined the workplace no longer exist. To download [...]

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Tuesday, January 10th, 2012

When Technology Doesn’t Translate

Tuesday, January 10th, 2012

The pace of development and adoption of mobile technology is different in each country. Focusing on a single strategy for both content development and online communication is, therefore, not a valid approach. It’s important for marketers to understand the pace of technology development and adoption in specific markets and cultures so that they can be sure they’re delivering meaningful content through relevant channels.

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Sunday, January 8th, 2012

CMO Is New King of Audience Ratings

Sunday, January 8th, 2012

Who are the last emotional guides of our society? Who or what can create want, satisfy pleasure and decree the keys to the success of individuals and their degree of fulfilment? Who, if not brands and artistes (who have themselves become brands!)?

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Friday, August 26th, 2011

The Power of Universal Imagery

Friday, August 26th, 2011

If metaphors can unite us, can reach us at an emotional level and can influence our decision-making, why don’t we see more of them in global advertising? The answer is they are being used successfully by many global marketers, although we may not all consciously realize they’re there.

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