Archive for the ‘search’ Category

Thursday, March 29th, 2012

Top 5 Outlawed SEO Tactics

Thursday, March 29th, 2012

Put that black hat away. Shady SEO tactics can get your site severely penalized by search engines. Punishments can range from losing organic traffic for a few days to losing it permanently. For any business, its website is a business asset with value that accrues over time and should be treated as such. Here are [...]

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Wednesday, March 21st, 2012

8 Things Marketers Should Do Right Now on Google+

Wednesday, March 21st, 2012

Google+ is a playground for creativity, both socially and commercially. This was one of the biggest themes that Google’s Director of Global Marketing for Social and Mobile Advertising Rikard Steiber conveyed during his Social Media Week keynote at our offices in February. Much of the conversation revolved around how businesses should be using Google+. By [...]

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Thursday, March 15th, 2012

4 SEO-Musts for PR Folks

Thursday, March 15th, 2012

If you aren’t listed on page one of Google, then you don’t exist in the digital world. Whether their focus is online or offline, any savvy public relations person understands the benefits from being presented on page one. This makes it pretty ironic that PR pros continuously make the same mistake: Failing to use press [...]

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Wednesday, October 19th, 2011

The Rise of the Digital Orchestrator

Wednesday, October 19th, 2011

With digital marketing becoming more diversified, it’s fair to say that the days of launching a single-tactic campaign and watching the conversions roll in are gone. A multi-touch presence is required to engage and convert today’s sophisticated online consumer. The challenge then is how best to optimize across channels. This high-spend, multi-touch digital environment will give rise to the digital orchestrator.

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