Archive for the ‘Thought Leadership’ Category

Thursday, May 3rd, 2012

The Boardroom Has Been Replaced by the Kitchen Table

Thursday, May 3rd, 2012

Work comes home. Home comes to work. These are today’s truths. We know executives are busy. That’s not news. But, we didn’t know how and where decision-makers are receiving information. How is it influencing their decisions, and how do they feel about it? If you are a brand looking to communicate with these people, these [...]

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Thursday, April 26th, 2012

How to be Consistently Creative

Thursday, April 26th, 2012

Most people, when they put their mind to it, can come up with a wacky or novel idea, but it doesn’t necessarily mean they have the ability to be consistently creative. In fact, is consistent creativity really possible? Being creative requires far more than original thinking. Being creative means that your idea needs to be [...]

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Thursday, March 15th, 2012

4 SEO-Musts for PR Folks

Thursday, March 15th, 2012

If you aren’t listed on page one of Google, then you don’t exist in the digital world. Whether their focus is online or offline, any savvy public relations person understands the benefits from being presented on page one. This makes it pretty ironic that PR pros continuously make the same mistake: Failing to use press [...]

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Tuesday, March 13th, 2012

What Marketers Can Learn from ‘The Artist’

Tuesday, March 13th, 2012

We live in a world of 3-D, surround sound and high-tech special effects. Yet it was “The Artist,” a silent black-and-white film, that came away on top at BAFTA awards, the Golden Globes and the Oscars. It’s not just nostalgia or cinematic pastiche that has critics and audiences talking worldwide. “The Artist” is particularly special [...]

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