Archive for the ‘User-centric design’ Category

Tuesday, November 22nd, 2011

The Digital Advantage: User-Centric Design

Tuesday, November 22nd, 2011

Digital designers aren’t so different from architects, automotive engineers and furniture designers: We make stuff that enables people to experience something meaningful and helps them achieve their tasks and goals.

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Tuesday, October 11th, 2011

Steve Jobs Lives

Tuesday, October 11th, 2011

While other technology companies focused on spreadsheets and processing speeds, while IBM and Burroughs built systems for tasks people had to do, Apple made very personal devices to help people do what they wanted to do.

And to achieve what they wanted to achieve.

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Friday, September 2nd, 2011

Multichannel Attribution & the Modern Digital Marketer

Friday, September 2nd, 2011

Clearly, the digital marketing industry is booming. Beyond the obvious growth trend, Forrester’s projection that an age of multichannel digital communications is before us is most intriguing. Search is slated to retain its position as the most dominant channel, but tomorrow’s search will require an understanding of its role within a larger, more integrated context.

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Friday, August 12th, 2011

Marketing Lessons From a Hospital Visit

Friday, August 12th, 2011

Children’s Hospital Colorado has created a brand experience that not only helps kids better cope with emotional stress and heal faster but has also built a brand advocate of one mother and a loyal customer of a small boy.

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