Thursday, March 31st, 2011

My Life in Advertising

Chief creative and executive officer of gyro Christoph Becker, was featured in today’s edition of Campaign. The piece in question, “My life in advertising”. Here is what he had to say;

The reason I got into advertising was…
…because I had no idea what to do with my ideas.

The campaign I’m most proud of working on is…
An idea we created for the Office of National Drug Control Policy. The concept “Above the influence” turned into a major youth movement and became part of U.S. pop culture.

And the campaign I pretend I wasn’t responsible for is…
A political campaign I ran for a senior political candidate in Latin America. He unfortunately won.

My favourite campaign created by someone else is…
Tap Project initiative for UNICEF.  Simple. Loud. And relevant.

The best moment of my career so far is/was…
Showing my father my very first pay cheque in advertising.  (When I was 13 I told him I wanted to earn a living from my ideas his response was ‘oh boy, we have a problem’.)

While the most embarrassing moment was…
Bad work really pisses me off and embarrasses me big time.

The best celebrity I’ve worked with on a campaign is…
Mr. Philip Glass. I don’t think he was the “best” celebrity but the most talented and interesting by far.

The person(s) I’d most like to work with in the industry is…
Gaspar Noé and Michael Haneke – two film directors I would love to work with.

The person(s) who’s had the biggest influence on my career is…
The Bauhaus movement.

The best piece of advice I’ve received during my career is…
“If you don’t feel it, it’s because it is not good stuff “ from my good friend Mr. David Bell.

If I wasn’t working in advertising I’d be…
A global nomad.

In ten years time I’ll be…
…not sure, but hopefully still having fun everyday.

No comments.

Leave a Reply