Posts Tagged ‘business to business’

Thursday, May 10th, 2012

Every B2B Agency Should Turn on the Co-Creative Tap

Thursday, May 10th, 2012

At gyro we believe that our practice is no longer about targeting a corporate entity but independently minded, highly connected and always emotional human beings. In contemporary marketing we recognise the importance of developing loyalty with each and every customer. Case in point, in the past we conducted a customer survey looking at their thoughts [...]

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Monday, May 7th, 2012

How to Engage the Most Engaged

Monday, May 7th, 2012

From the introduction to “The @ Work State of Mind Project”—a joint effort of gyro and Forbes Insights. Surveying 543 business decision-makers, we found that boundaries of time and space that once defined the workplace no longer exist. To download the complete report go to www.gyro.com/atwork In the summer of 2010, gyro, a global B2C [...]

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Tuesday, March 27th, 2012

How E-commerce Has Remodeled Offline Stores

Tuesday, March 27th, 2012

E-commerce has radically changed our habits and made us redefine the role, and the function, of physical sales outlets. At the dawn of e-commerce, many claimed the days of the brick-and-mortar retailers were numbered. Yet, just the opposite has happened. Some of the biggest brands on the Web are opening shops offline. Here’s the difference: [...]

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Tuesday, March 6th, 2012

Will the Rise of Daily Deals Signal the Decline of Brand Advertising?

Tuesday, March 6th, 2012

Hotel ads featuring palm trees and white, sandy beaches start to look very appealing during the winter months. However, according to recent research, the imagery and copy do little to motivate travelers to book hotel rooms Hawk Partners completed research on hotel channel usage and found that 65 percent of travelers who booked a recent [...]

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