Posts Tagged ‘Danny Turnbull’

Wednesday, May 16th, 2012

What Does Marketing Do?

Wednesday, May 16th, 2012

Earlier this week, gyro ran an intimate roundtable event at a private art gallery in London for CMOs (we call them marketing directors in the UK) whom we work with, including companies such as G4S, HSS, Marshalls, Anchor Trust, Powwownow and Nokia. The aim of the evening wasn’t to look at art whilst consuming champagne [...]

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Wednesday, February 29th, 2012

Ode to the O-ring: How Expertise Beats Price Pressures Every Time

Wednesday, February 29th, 2012

Differentiating an O-ring is no easy task. Often it comes down to a battle over price. This is the case with many commodity-type items because, ostensibly, they are all very similar. This trend has been accentuated by the current economic state of the United Kingdom and public-sector spending cuts. Needless to say, the market pressures [...]

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Thursday, July 21st, 2011

In Difficult Times, Simplify Your Game

Thursday, July 21st, 2011

Of course, in the business world we face adversity every day. We are operating in austere times and I believe that advice holds true: Don’t lose the faith. Stick to the plan. Focus at what you’re good at.

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Friday, July 30th, 2010

B2B Marketing Awards

Friday, July 30th, 2010

I’ve just spent the day judging the annual B2B Awards for B2B Marketing magazine, which I have to say was a privilege and very insightful. It was very intensive, taking in around 13 categories and a shortlist for each of 4-6 finalists. Bearing in mind that this was only half the categories and was the [...]

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