Posts Tagged ‘Direct Marketing Agency’

Tuesday, March 27th, 2012

How E-commerce Has Remodeled Offline Stores

Tuesday, March 27th, 2012

E-commerce has radically changed our habits and made us redefine the role, and the function, of physical sales outlets. At the dawn of e-commerce, many claimed the days of the brick-and-mortar retailers were numbered. Yet, just the opposite has happened. Some of the biggest brands on the Web are opening shops offline. Here’s the difference: [...]

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Thursday, August 19th, 2010

Twitter Utility – For Mum

Thursday, August 19th, 2010

My mum was down to see her new grandson a couple of weeks ago and asked me what I thought of Twitter. She had read about it in the Daily Mail and couldn’t understand why anyone would need to know that anyone was at Tesco, or that Stephen Fry was following Delia Smith. I couldn’t [...]

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Friday, August 13th, 2010

B2B, B2C, B2G – It’s All Talent

Friday, August 13th, 2010

Increasingly we are seeing reports which herald a more positive economic outlook.  Avoiding the ominous double-dip which looms in the wings, a brighter horizon is a very real possibility.  While this warrants some restrained relief, we in the agency world need to recognize that a change in approach is required to stay ahead of the [...]

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Monday, August 9th, 2010

The Future of the Agency – The Agency of the Future

Monday, August 9th, 2010

Q: What do you call a B2B agency or B2C agency resistant to change? A: Dead Somewhat final – but since Darwin, pretty conclusive.  And yet I find it somewhat ironic that the industry tasked with bringing about change is so bad at changing itself. But all this is about to change and the path [...]

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