Posts Tagged ‘Facebook’

Tuesday, May 15th, 2012

Why Consumer-to-Consumer Communication Wins

Tuesday, May 15th, 2012

Communication is no longer about just businesses talking to anyone; it’s about people talking to people. Forget who’s on the end of the conversation. This is about where it all starts. The future of communications is C2C, or consumer2consumer or people2people. Individuals, whether buying for business or themselves, are talking to and listening to other [...]

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Wednesday, April 18th, 2012

Five Marketing Tributes from ‘The Hunger Games’

Wednesday, April 18th, 2012

The world is certainly watching “The Hunger Games.” Box office insiders have it pegged as the top-grossing film of 2012. Meanwhile, sales of the book are rivaling “Twilight.” However, fans are receiving much more than just a blockbuster movie and a killer read. They are receiving a primer in how to be successful marketer. Below [...]

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Tuesday, April 3rd, 2012

A New & Simple Way to Measure Social Media ROI

Tuesday, April 3rd, 2012

Millions of people around the world have been talking about brand Ireland over the course of this Saint Patrick’s Day weekend. This year, for the first time, Tourism Ireland can assess the value of that engagement and compare it to the investment we have made in creating branded messaging. Tourism Ireland is currently ranked the [...]

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Monday, February 13th, 2012

Will Google+ Trump Facebook with Digital Intimacy

Monday, February 13th, 2012

If Dunbar’s number of 150 represents a theoretical limit to the amount of stable social relationships one person can manage, then who are these other 850 friends attached to my Facebook account? It is pretty clear that the initial appeal to Facebook for advertisers was the sheer volume of “eyeballs” or in other words its [...]

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