Posts Tagged ‘Google’

Thursday, May 17th, 2012

Seven Ways to Think of Your Market in Human Terms

Thursday, May 17th, 2012

We already know there may have been some hidden wisdom in Mitt Romney’s “Corporations are people” gaffe. The very reason corporations would do well to function more like people is that they serve people; however, it is easy to lose sight of this when those people—your market—become aggregated into sales, impressions, views, tweets and likes. [...]

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Wednesday, March 21st, 2012

8 Things Marketers Should Do Right Now on Google+

Wednesday, March 21st, 2012

Google+ is a playground for creativity, both socially and commercially. This was one of the biggest themes that Google’s Director of Global Marketing for Social and Mobile Advertising Rikard Steiber conveyed during his Social Media Week keynote at our offices in February. Much of the conversation revolved around how businesses should be using Google+. By [...]

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Monday, February 13th, 2012

Will Google+ Trump Facebook with Digital Intimacy

Monday, February 13th, 2012

If Dunbar’s number of 150 represents a theoretical limit to the amount of stable social relationships one person can manage, then who are these other 850 friends attached to my Facebook account? It is pretty clear that the initial appeal to Facebook for advertisers was the sheer volume of “eyeballs” or in other words its [...]

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Thursday, December 8th, 2011

Six Degrees of Separation and Social Media

Thursday, December 8th, 2011

We’ve all heard the common wisdom that every single person in the world is connected through six degrees of separation. The concept dates back to Stanley Milgram’s 1967 “small world experiment,” which measured connections in the United States by tracking a package in the mail sent between two randomly selected people. In 2008, Microsoft conducted research analyzing MSN electronic messages and found that most people are connected by exactly 6.6 degrees.

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