Posts Tagged ‘Integrated Marketing Agency’

Wednesday, May 16th, 2012

What Does Marketing Do?

Wednesday, May 16th, 2012

Earlier this week, gyro ran an intimate roundtable event at a private art gallery in London for CMOs (we call them marketing directors in the UK) whom we work with, including companies such as G4S, HSS, Marshalls, Anchor Trust, Powwownow and Nokia. The aim of the evening wasn’t to look at art whilst consuming champagne [...]

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Thursday, March 15th, 2012

4 SEO-Musts for PR Folks

Thursday, March 15th, 2012

If you aren’t listed on page one of Google, then you don’t exist in the digital world. Whether their focus is online or offline, any savvy public relations person understands the benefits from being presented on page one. This makes it pretty ironic that PR pros continuously make the same mistake: Failing to use press [...]

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Wednesday, February 29th, 2012

Ode to the O-ring: How Expertise Beats Price Pressures Every Time

Wednesday, February 29th, 2012

Differentiating an O-ring is no easy task. Often it comes down to a battle over price. This is the case with many commodity-type items because, ostensibly, they are all very similar. This trend has been accentuated by the current economic state of the United Kingdom and public-sector spending cuts. Needless to say, the market pressures [...]

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Wednesday, February 22nd, 2012

How the Internet Spoiled the Super Bowl

Wednesday, February 22nd, 2012

I can’t wait to see the ads! This is a sentiment that you don’t often hear. But, it’s the way that many people used to feel about the Super Bowl. That changed this year. Mark down 2012 as the first year that the Super Bowl ads moved online. Well before game time you knew that [...]

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