Posts Tagged ‘Mike Tittel’

Monday, August 8th, 2011

Redefining the Creative Team

Monday, August 8th, 2011

The creative apartheid has ended. Now we invite technologists, planners, curators, clients, inventors, screenwriters to come inside and explore. And this, in and of itself, has enabled the most exciting time for agencies and brands to collaborate and create something relevant.

read more
Wednesday, July 27th, 2011

What We Need is More Empathy

Wednesday, July 27th, 2011

Knowing how people feel, what they need and what delights them is the key to being relevant as a manager, a mother, a brand or an advertiser. So if you are making decisions using only your opinions, have no insight from real world people, or are basing decisions solely on metrics or analytics, you are not being empathetic.

read more
Friday, July 15th, 2011

Stop Boring People. Please.

Friday, July 15th, 2011

If we create plans, businesses and advertising that made a bigger difference, connected more intensely and in the end are more memorable, we would all be living better and feeling more.

read more
Thursday, April 8th, 2010

Who needs a Web site anymore?

Thursday, April 8th, 2010

I use an iPhone app to handle my banking transactions. My sister follows her favorite restaurant’s menu on the restaurant’s Facebook page, which is their only digital destination. My friend, someone who never bought a Tivo, now loves ABC’s iPad app that enables him to watch any TV show at any time in beautiful HD-like [...]

read more