Posts Tagged ‘State Farm’

Thursday, July 5th, 2012

LeBron James vs. Jordan: Can the King Seize the Marketing Throne?

Thursday, July 5th, 2012

No, the argument isn’t James versus Durant. It’s James versus Jordan. And it’s not about basketball — at least for this column, it’s about marketing, advertising and endorsements. Yes, like Michael Jordan, LeBron Jamesis chasing the crown, so he can prove to everyone that he has earned the exclamation point on his [somewhat young] career. [...]

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Thursday, September 29th, 2011

Suffering: The New Ad Medium?

Thursday, September 29th, 2011

These are examples where a brand has done something very useful, offering something no relief organization could have. The brand acted in a relevant way. It seems to be about appropriateness. If a brand is clear on its role to provide something relevant at that time of need (or in the aftermath), then why should this be wrong?

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