Posts Tagged ‘Twitter’

Tuesday, May 15th, 2012

Why Consumer-to-Consumer Communication Wins

Tuesday, May 15th, 2012

Communication is no longer about just businesses talking to anyone; it’s about people talking to people. Forget who’s on the end of the conversation. This is about where it all starts. The future of communications is C2C, or consumer2consumer or people2people. Individuals, whether buying for business or themselves, are talking to and listening to other [...]

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Tuesday, April 10th, 2012

Putting Digital in Its Place: People Are Analog

Tuesday, April 10th, 2012

Every time I hear marketing people use the word “digital,” and indeed I use it myself, I keep going back to something Rishad Tobaccowala wrote in his insightful essay, Four Thoughts on the Future of Advertising: “The world might be digital but people are analog.” He gives plenty of texture around the comment (how agencies [...]

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Thursday, April 5th, 2012

How to Gain and Lose the Attention of Generation Y

Thursday, April 5th, 2012

We of Generation Y are ridiculous. We have multiple ways to use a phone, a TV, a computer, a tablet, a video game console, an mp3 player, and have hundreds of websites and blogs to follow. We communicate by phone, text, email, Twitter, Facebook, YouTube, Flickr, WordPress, Spotify, Words With Friends, and even sign language [...]

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Tuesday, April 3rd, 2012

A New & Simple Way to Measure Social Media ROI

Tuesday, April 3rd, 2012

Millions of people around the world have been talking about brand Ireland over the course of this Saint Patrick’s Day weekend. This year, for the first time, Tourism Ireland can assess the value of that engagement and compare it to the investment we have made in creating branded messaging. Tourism Ireland is currently ranked the [...]

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