Transformational Marketing: The Best of the Forbes CMO Network

The world is more alive with connectivity than ever before in human history.

Marketing as we know it has been swept up within a wild digital river carrying us all along with it. Each day offers new channels as well as new challenges. We have to live and think in constant change mode.

Staying at the forefront is vital. As the Advisor to the Forbes CMO Practice, gyro assists in the development of programming, content and tools that supports the several hundred Chief Marketing Officers globally who are part of this practice.

Now in our fourth year handling this role, our global ideas shop continues to work to create new pieces of content, research and resources to ignite marketers.

In these pages you will find the top thought leadership from across the Forbes CMO Network. Among the timely subjects: the @Work State of Mind, where work comes home and home comes to work; the death of business-to-business marketing as we know it; and how the sales process has changed forever.

In a world alive with connectivity, we know communications must evolve, become more emotional, more inspirational and more humanly relevant. They must ignite emotions no matter what the setting. Ideas have never been more powerful than in this ever-changing, post-privacy, digital world.

I know you will be ignited by the thoughts within these pages as we explore the many ways the world we live in is transforming. Thank you to all of the inspired minds that contributed to this collection.

What a time to be alive.

All the best, only the best.
gyro ceo+cco
Christoph Becker

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Forbes CMO Network

gyro is Advisor to Forbes and its CMO Network. gyro assists in the development of programming, content and tools that supports the several hundred Chief Marketing Officers globally who are part of the practice.

Now in our fourth year handling this role, our global ideas shop continues to create new pieces of content, research and resources to ignite marketers. This includes the recent launches of the Forbes Insights/gyro CMO Index as well as the Transformational Marketing: The Best of the Forbes CMO Network eBook. gyro and Forbes also partnered on a seminal research study called the @Work State of Mind Project: Engaging the Most Engaged. It investigated the blurring of work-life boundaries and how that impacts business decision making.

We understand the pressures marketers face and through this unique media/agency partnership, we bring these leaders together in the Forbes Salon Series. These on- and off-the-record discussions are aimed at sharing thought leadership, strategies and best practices. Among our key areas of discussion is the CMO’s role in managing and leading change and in demonstrating value in the C-suite. It is highlighted by the Forbes CMO Summit, held each fall. For more information about the Forbes Salon Series or our work with the CMO Practice, contact Rick Segal.

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