The @ Work State of Mind

Engaging those who are most engaged

At gyro, we believe that the world has changed—dramatically, irrevocably. Work for the growing population of knowledge workers is no longer a place, but a state of mind. Because of this, we believe that traditional business-to-business marketing is dead, and business must tap into a new consciousness.

The @Work State of Mind Project is a collaborative research effort led by gyro. It seeks to better understand what is driving changes in marketing communications. We are specifically interested in understanding the evolving nature of decision making by business leaders and how developing technologies affect that process.

Download PDF: @Work State of Mind Project