News

July 15, 2014

New Study: Emotion Trumps Data for Business Decision Makers

New York [July 15, 2014] – In the age of Big Data it is often assumed that the rational and analytical are the primary drivers of business decision making. A new study from The Fortune Knowledge Group and gyro, the global ideas shop, has found it is just the opposite. While a majority of senior business executives believe that data is an important tool when making business decisions, it is subjective factors such as company culture, values and reputation that truly play the pivotal role.

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July 15, 2014

62% of Execs Rely on Gut Instincts When Forging Partnerships

Sixty-five percent of executives say that subjective factors such as company culture and corporate values increasingly make a difference when evaluating partnership proposals, according to a study from The Fortune Knowledge Group and ad agency gyro. Only 16 percent disagreed, per the companies' joint report, which recently surveyed 720 senior business leaders.

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July 07, 2014

gyro:human Debuts

gyro, the global ideas shop, today announced the launch of gyro:human. gyro:human is a U.S. division dedicated to all aspects of the healthcare industry. Managing Director Wendy Lurrie leads this newly formed division. Lurrie is a healthcare industry ace who has worked with United Healthcare, Aetna, Eli Lilly and Company, Boehringer Ingelheim, Bristol-Myers Squibb, to name a few.

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July 07, 2014

gyro Forms U.S. Healthcare Unit; Hires Wendy Lurrie To Run It

Ad shop gyro has launched a new U.S. healthcare operation called gyro:human and the agency has brought industry veteran Wendy Lurrie on board to run it.

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June 11, 2014

gyro Madrid Appoints Asier Albistur Strategic Planning Director

MADRID – gyro, the global ideas shop, has appointed Asier Albistur Strategic Planning Director of gyro Madrid. Albistur is set to elevate gyro Madrid to new heights on the thought leadership front.

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June 04, 2014

gyro Paris Names Sebastien Zanini and Pierre-Marie Faussurier Co-ECDs

Paris [June 4, 2014] – gyro, the global ideas shop, has tapped Sébastien Zanini and Pierre-Marie Faussurier to lead gyro Paris as co-ECDs.

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May 28, 2014

gyro Named 2014 Global B2B Agency Of The Year

Chicago [May 28, 2014] – gyro, the global ideas shop, has been named 2014 Global B2B Agency of the Year. The prestigious International Business Marketing Association (BMA) selected gyro in the large agency category because of its excellence in forward thinking, creativity and results in B2B marketing.

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