News

[NEW YORK – Feb. 17, 2012] gyro, the global ideas shop, dominated the Chicago ADDY Awards. The American Advertising Federation and Chicago Advertising Federation presented gyro with a grand total of 15 awards at Resolution Digital Studios last night. This included three best-of-show honors, four gold and eight silver awards.

Work for clients including John Deere, USG, Tetra Pak and Kimberly Clark Professional took the top spot in virtually every category gyro entered.

"Last night was a wonderful culmination of great work, great clients and a great team," said Doug Kamp, executive creative director, gyro, Chicago. "gyro proved yet again, that humanly relevant ideas delivered in an unconventional fashion is a winning formula."

Here is the complete list of the winning work:

1. Best of Category Award - Consumer/Trade Campaign, Color
USG “The Weight Has Been Lifted”

2. Best of Category Award - Website, B-to-B Flash – Products
USG “The Weight Has Been Lifted”

3. Judges Citation Award - Point-of-Purchase, Trade Show Exhibit
John Deere “You’re On”

4. Gold ADDY Award - Consumer/Trade Campaign, Color
USG “The Weight Has Been Lifted”

5. Gold ADDY Award - Mixed-Media, B-to-B Regional/National
USG “The Weight Has Been Lifted”

6. Gold ADDY Award - Website, B-to-B Flash – Products
USG “The Weight Has Been Lifted”

7. Gold ADDY Award - Point-of-Purchase, Trade Show Exhibit
John Deere “You’re On”

8. Silver ADDY Award - Brochure, Color
Kimberley-Clark Professional MOD Dispenser Designed for Everyone, “Built for You”

9. Silver ADDY Award - Consumer/Trade Campaign, Color
Tetra Pak “Perfectly Squared” - Tomato

10. Silver ADDY Award - Consumer/Trade Campaign, Color
Tetra Pak “Perfectly Squared” - Mushroom

11. Silver ADDY Award - Consumer/Trade Campaign, Color
Tetra Pak “Perfectly Squared”?

12. Silver ADDY Award - Consumer/Trade Campaign, Color
Tetra Pak “Perfectly Squared” - Corn

13. Silver ADDY Award - Consumer/Trade Campaign, Color
Tetra Pak “Perfectly Squared” - Chicken

14. Silver ADDY Award - Consumer/Trade Campaign, Color
USG “The Weight Has Been Lifted” - Anchor

15. Silver ADDY Award - Consumer/Trade Campaign, Color
USG “The Weight Has Been Lifted” – Web Site

Annually, there are more than 40,000 entries every year in local ADDY competitions.

About gyro

We create ideas that ignite business decisions in a numb world. gyro is an Advertising Age Top 50 global agency deploying a 600-employee team of creative professionals in 17 offices in nine countries throughout the world. Globally gyro works with Abbott, Audi, FedEx, HP, John Deere, L'Oreal, USG and Virgin Atlantic. http://www.gyro.com

More information, please contact:
Kenneth Hein
Marketing Director, North America

gyro
ignite something...

d: +1 212 915 2482
m: +1 347 501 2591
e: kenneth.hein@gyro.com