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gyro, the global ideas shop, has today been named “Agency of the Year” by the international Business Marketing Association (BMA). The gyro network with 17 offices in North America, Europe, Middle East and Asia was presented with the honor at today’s BMA’s annual conference.
Founded in 1922, the BMA is headquartered in Chicago and is the world’s premier community devoted to advancing B2B advertising and marketing. The BMA agency of the year accolade is awarded to an agency whose creative output has achieved the highest number of creative awards. At the recent BMA B2 International awards, gyro won more than a quarter of the available awards. Specific highlights include:
* B2B awards for our teams in Chicago, Cincinnati, London, Madrid, Manchester and our newest office in Singapore.
* Winning 44 individual B2B awards, almost three times more than any other agency.
* Client campaign wins across HP, FedEx, Hobart, Heathrow Express, gyro, Tetra Pak, Kimberly-Clark Professional, Venture Finance and USG.
* Top honors for John Deere and HP, winning in the top group categories.
Commenting on the accolade, gyro’s chief executive and chief creative officer, Christoph Becker said, “I’m extremely proud of my colleagues and hugely thankful to our clients. It’s easy to stay in the creative shadows, but in every office in our network we’re producing brave and humanly relevant ideas for clients who recognize that creative excellence is the only option. A proud moment in the evolution of gyro and a day we’re all celebrating with our clients.”
BMA Chairman Eduardo Conrado said, “gyro is a truly worthy winner of the BMA ‘Agency of the Year.’ The agency leads the charge in driving high standards of marketing excellence and innovation advanced by the BMA.”
Our mission is to create ideas that are humanly relevant. gyro is an Advertising Age Top 50 global ideas shop with 600 creative minds in 17 offices in nine countries. Globally gyro works with Abbott, Audi, FedEx, HP, John Deere, L'Oreal, USG and Virgin Atlantic. gyro has been named “Agency of the Year” a total of 25 times in 17 years by Advertising Age’s Business Marketing, B2B Marketing, Crain’s BtoB magazine and the Business Marketing Association International. www.gyro.com
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