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In August, The International Rescue Committee, gyro and Hyper Island launched the collaborative social media project, The Domestic Violence Think-In. Nearly 450 students at Hyper Island gathered for four days in Sweden to create ideas for how to raise awareness about a neglected humanitarian crisis: domestic violence in developing countries.
The project yielded dozens of remarkable ideas, rough cut proposals, which are now released on http://ircthinkin.com/ for the world to see, involve and take action on. A number of the ideas are also currently being considered for development for an upcoming IRC campaigns.
The caliber of talent and ideas was inspiring,” said Carrie Welch, senior vice president of the IRC. Each of the videos is a creative idea explained, and we encourage the public to get involved by viewing and sharing the students' work. Spreading the word about domestic violence is a first step to stopping it. We also have our own plans on moving forward with some of the Hyper Island thinking to raise awareness to domestic violence of developing countries in some innovative ways."
“We think it is everyone’s responsibility to take action with what they can – and we're proud of being able to contribute with the assets of our organization, which are our creative students. Now, the IRC already have 450 strong ambassadors taking stand against domestic violence, and we hope to spread that further out through our networks. We really don't see it stopping here,” said Johanna Frelin, CEO at Hyper Island.
Christoph Becker, ceo+cco, gyro, said, “The impossible can be made possible. These students proved it. For four days, these 450 minds were united for one cause. It was a inspiring experience for an important organization and proof that collaboration leads to greatness.”
Here is what happened at the Domestic Violence Think-In:
The students, from 31 countries, were tasked with generating ideas to raise awareness and donations for the important and often overlooked issue. The session was led by Hyper Island and the global ideas shop gyro. Nearly 70 ideas were presented to bring awareness to the human rights issue. The videos can be found at the Domestic Violence Think-In website, ircthinkin.com.
About the International Rescue Committee
A global leader in humanitarian assistance, the International Rescue Committee works in more than 40 countries offering help and hope to refugees and others uprooted by disaster, conflict and oppression. During crises, IRC teams provide health care, shelter, clean water, sanitation, learning programs for children and special aid for women. As emergencies subside, the IRC stays to revive livelihoods and help shattered communities recover and rebuild. The IRC also helps resettle refugees given sanctuary in the United States. A tireless advocate for the most vulnerable, the IRC is committed to restoring hope, dignity and opportunity. For more information, visit www.rescue.org.
About Hyper Island
Hyper Island facilitates lifelong learning experiences for individuals and organisations all over the world. Hyper Island acts both as a vocational school with student learning programs within the fields of digital media, leadership and innovation, and as a strategic partner for professionals and companies that want to develop within group dynamics and new technologies, or transform their business and organisational culture. The company was founded in 1996 in a naval prison in Karlskrona, Sweden. Since its inception, Hyper Island has had more than 2000 graduates from around 40 countries. Today, Hyper Island has around 60 employees situated in New York, London, Manchester, Stockholm, Karlskrona and Singapore. In 2010, Hyper Island was awarded with the Knowledge Award, issued by the Swedish National Encyclopedia for innovatively and inspiringly managing to bring knowledge to others. Read more on www.hyperisland.com
We create ideas that ignite business decisions in a numb world. gyro is an Advertising Age Top 50 global agency deploying a 600-employee team of creative professionals in 17 offices in nine countries throughout the world. Globally gyro works with Abbott, Audi, FedEx, HP, John Deere, L'Oreal, USG and Virgin Atlantic. http://www.gyro.com
Project re-cap: http://hpr.is/7j8
View some student concepts here:
Beats per minute: http://vimeo.com/47882790
No reaction is an action: https://vimeo.com/47861188
View all of them at ircthinkin.com
More information, please contact:
Global Marketing Director
d: +1 212 915 2482
m: +1 347 501 2591