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The Gut Trumps the Rational For Business Decision Makers

In the age of Big Data it is often assumed that the rational and analytical are the primary drivers of business decision making...

In the age of Big Data it is often assumed that the rational and analytical are the primary drivers of business decision making. However, the more complex decisions become, the more top executives are looking at emotional factors as their key catalysts.

In a report titled, Only Human: The Emotional Logic of Business Decisions, gyro collaborates with The Fortune Knowledge Group to survey over 720 business leaders and discovers that subjective factors such as company culture, values and reputation were at the forefront of decision-making. To learn more about these surprising results, download the entire executive summary below.

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