6 Essential B2B Marketing Trends for 2015

Identifying what’s truly new and a trend to consider is tricky. You need what’s relevant to your customers along with ideas about how your B2B marketing team can implement them successfully. gyro’s leaders see a lot that’s exciting for B2B companies and want to share our original insights on emerging marketing trends for 2015 and beyond.

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6 Essential B2B Marketing Trends for 2015

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Meet Our Speakers
Ian Dahlman
Ian Dahlman
VP of Search, gyro

With over eight years of experience in search engine marketing, Ian has successfully developed a multimillion-dollar global search campaign across 13 countries for an enterprise technology company, earning accolades as BMA Search Marketing Program of the Year.

Emily Guthrie
Emily Guthrie
VP of Global Media, gyro

With over 16 years of experience in media, Emily has a disciplined focus on analytics to ensure that campaign performance is translated into actionable insights. Emily manages the media strategy for Tate & Lyle in North America, Latin America, Europe and Asia.

CRISTINA HEISE
CRISTINA HEISE
VP of Buyer Experience Planning, gyro

With over 18 years of experience in the interaction design field, Cristina plans engaging brand experiences ranging from omni-channel demand-and lead- generation programs to global enterprise B2B commerce websites. Cristina applies usability and accessibility best practices to her work for clients BP and SAP. Her expertise in garnering and applying insights from analytics, primary research and in-market A/B testing helps fine-tune performance marketing results.

Amber Long
Amber Long
VP of Engagement, gyro

A dynamic communications professional, Amber is responsible for managing strategic public relations and social media programs for a variety of clients including Hobart, Scotsman, Makino, the National Forest Foundation and CyrusOne.

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