Webinar – 6 Trends for B2B Marketing Success: Essential Tactics For a Strong Finish to 2014

Are you staying on top of your game? Keeping up with the trends that spell B2B marketing success? In this mid-year review, marketing experts from gyro will help you check your progress on the tactics that you should be using to reach your audience.

Thursday
8.14.14
2 – 3pm ET
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6 Trends for B2B Marketing Success: Essential Tactics For a Strong Finish to 2014

8.14.14
2 – 3pm ET

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Speaker Information

Ian Dahlman
Ian Dahlman
VP of Search, gyro

With over eight years of experience in search engine marketing, Ian has successfully developed a multimillion-dollar global search campaign across 13 countries for an enterprise technology company, earning accolades as BMA Search Marketing Program of the Year.

Emily Guthrie
Emily Guthrie
VP of Global Media, gyro

With over 16 years of experience in media, Emily has a disciplined focus on analytics to ensure that campaign performance is translated into actionable insights. Emily manages the media strategy for Tate & Lyle in North America, Latin America, Europe and Asia.

Cristina Heise
Cristina Heise
VP of Buyer Experience Planning, gyro

With over 18 years of experience in the interaction design field, Cristina plans engaging brand experiences ranging from omni-channel demand- and lead-generation programs to global enterprise B2B commerce websites. Cristina applies usability and accessibility best practices to her work for clients BP and SAP. Her expertise in garnering and applying insights from analytics, primary research and in-market A/B testing helps fine-tune performance marketing results.

Preeti Thakar
Preeti Thakar
Engagement Director, gyro

Preeti's expertise in content marketing is augmented by her background in design and décor, nonprofit and the arts. As engagement director at gyro, she assists SAP, Tate & Lyle and EyeMed by finding the elusive touchpoints where product truths collide with deep consumer insight.

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Webinar – B2B Marketing Madness 2014: Hitting the Sweet Spot with Content, Social and Strategy

Effective B2B marketing requires more than social media. Unless content and strategy are on your team, you're trying to win without critical players. Want to build credibility and establish new markets? Join gyro for an exhilarating one-hour webinar that holds you transfixed until its final buzzer-beating seconds.

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Webinar – B2B Marketing Madness 2014: Hitting the Sweet Spot with Content, Social and Strategy

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Webinar: B2B Marketing checklist: 4 “Must-Haves” for success in 2014

Want to stay on top of your game in 2014? Stay informed. gyro's marketing experts discuss upcoming changes in B2B marketing, so you can capitalize on rising trends. In this one-hour webinar, you'll learn four things you need to do to stay competitive.

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Webinar: B2B Marketing checklist: 4 “Must-Haves” for success in 2014

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Webinar: 6 secrets to stepping up your content marketing game in 2014

Over the next 12 months, 58 percent* of marketing professionals are increasing their budget for content marketing, even though many don't fully understand what it is. Everyone wants to be proactive. Few know what to do. Want to know what you need to know? Join gyro's marketing experts for a live, one-hour webinar to learn how to offer an authentic expression of your brand promise.

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Webinar: 6 secrets to stepping up your content marketing game in 2014

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Webinar: Measurement and Optimization: The Secret to B2B Marketing Success

The difference between a gamble and a marketing investment? Evidence-based decision marketing. In this one-hour webinar, gyro's marketing experts demonstrate how measurement and optimization processes add clarity and focus to your B2B marketing analysis, helping your business thrive.

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Webinar: Measurement and Optimization: The Secret to B2B Marketing Success

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Webinar: 5 Steps to Planning the Ultimate B2B Buyer Experience

To capture the attention of B2B buyers, you need to understand how they think. In this webinar, gyro shares its practice of planning an intentional buyer experience to trigger the conversion behaviors companies need to succeed.

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Webinar: 5 Steps for Planning the Ultimate B2B Buyer Experience

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gyro is a Global Ideas Shop

With 15 offices in 8 countries, gyro has been named “Agency of the Year” a total of 26 times in 19 years by Advertising Age's BtoB magazine, B2B Marketing magazine and the Business Marketing Association International.  Clients include HP, John Deere, Kellogg's, SAP, Makino, T-Mobile, Tate & Lyle, Lincoln Financial, and TD Ameritrade.

Michael Agnello

For more information, contact Michael.Agnello@gyro.com to see how gyro can help your business grow.

www.gyro.com