The Next-Generation Plan Model

In the new era of B2B marketing, consumers hold the power to self-select what’s attention-worthy and what guides their path to purchase. With traditional offer-forward push campaigns no longer enough to initiate and sustain meaningful relationships with your audience, how can you stay relevant? In this webinar, gyro experts discuss the strategic planning necessary to align brand strategy and demand-gen efforts with a consumer-centric messaging framework to deliver valuable conversations and content to your audience.

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Tuesday 10.21.14
2–3pm ET
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The Next-Generation Plan Model

Tuesday 10.21.14
2–3pm ET

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MEET OUR SPEAKERS

Speaker Information

JUDY BEGEHR
JUDY BEGEHR
SVP, Account Planning, gyro

Judy loves intellectual challenges, like making sense of seemingly unrelated bits of information, finding the common thread that runs through them, and transforming that discovery into a set of strategic recommendations for clients—an extremely valued skill in the world of brand and messaging strategy. She has mined insights that led to brand strategies, implementation frameworks and award-winning integrated marketing communications campaigns for clients over the years, including SAP, Pitney Bowes, Transamerica, GE, Kellogg, AOL, Haworth and Allianz Global Risks.

CRISTINA HEISE
CRISTINA HEISE
VP, Buyer Experience Planning, gyro

With over 15 years of experience in the interactive design field, Cristina is adept at working in diverse industries such as marketing, digital publication, consumer electronics, hardware and software, and e-commerce, knowledge management, and training and curricula development. Over the years, Cristina has worked on various brands including Folgers Coffee, Pringles and Brown-Forman Corporation.

BRENDA GRADEK
BRENDA GRADEK
VP, Group Account Director, gyro

Every day, clients look to Brenda to provide strategic guidance as they navigate the increasingly complex buying cycles of prospective customers. Through the course of her career at gyro, Brenda has fostered the union of smart strategy, insightful creative and flawless program execution for SAP, First Data, Avaya, Transamerica and EyeMed Vision Care.

The Path of the Growth CMO: From Insights to Tangible Results

Want to learn what growth CMOs are doing to up their game with the C-suite? gyro and Loyalty Research Centers’ experts will discuss a customer valuation model that makes lead generation and customer retention measurable by using customer intelligence data that you may already have available.

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Wednesday 10.29.14
2–3pm ET
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The Path of the Growth CMO: From Insights to Tangible Results

Wednesday 10.29.14
2–3pm ET

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CAROLYN LADD
CAROLYN LADD
VP of Account Planning, gyro

With over 12 years of experience Carolyn has been instrumental as the strategic architect developing branding and positioning programs that leverage technology as well as traditional communications that align with the corporate goals. Strategic programs have been designed for clients such as VCE, EyeMed, SIRVA, Convergys, Océ, BP and tw telecom

Aldy Keene
Aldy Keene
President & CEO, The Loyalty Research Center

Aldy co-founded Loyalty Research Center in 1998. The company offers cutting edge research and consulting in the area of Customer & Stakeholder Intelligence. He provides strategic vision and direction for the company and leads a dynamic team of Project Directors, Researchers, Program Managers, Statisticians and Consultants to deliver exceptional value to clients. Aldy received his MS ABD in Economics from University of Chicago and a BS in Economics from The Ohio State University.

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Webinar – 6 Trends for B2B Marketing Success: Essential Tactics For a Strong Finish to 2014

Are you staying on top of your game? Keeping up with the trends that spell B2B marketing success? In this mid-year review, marketing experts from gyro will help you check your progress on the tactics that you should be using to reach your audience.

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6 Trends for B2B Marketing Success: Essential Tactics For a Strong Finish to 2014

8.14.14
2 – 3pm ET

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Webinar – B2B Marketing Madness 2014: Hitting the Sweet Spot with Content, Social and Strategy

Effective B2B marketing requires more than social media. Unless content and strategy are on your team, you're trying to win without critical players. Want to build credibility and establish new markets? Join gyro for an exhilarating one-hour webinar that holds you transfixed until its final buzzer-beating seconds.

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Webinar – B2B Marketing Madness 2014: Hitting the Sweet Spot with Content, Social and Strategy

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Webinar: B2B Marketing checklist: 4 “Must-Haves” for success in 2014

Want to stay on top of your game in 2014? Stay informed. gyro's marketing experts discuss upcoming changes in B2B marketing, so you can capitalize on rising trends. In this one-hour webinar, you'll learn four things you need to do to stay competitive.

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Webinar: B2B Marketing checklist: 4 “Must-Haves” for success in 2014

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Webinar: 6 secrets to stepping up your content marketing game in 2014

Over the next 12 months, 58 percent* of marketing professionals are increasing their budget for content marketing, even though many don't fully understand what it is. Everyone wants to be proactive. Few know what to do. Want to know what you need to know? Join gyro's marketing experts for a live, one-hour webinar to learn how to offer an authentic expression of your brand promise.

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Webinar: 6 secrets to stepping up your content marketing game in 2014

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Webinar: Measurement and Optimization: The Secret to B2B Marketing Success

The difference between a gamble and a marketing investment? Evidence-based decision marketing. In this one-hour webinar, gyro's marketing experts demonstrate how measurement and optimization processes add clarity and focus to your B2B marketing analysis, helping your business thrive.

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Webinar: Measurement and Optimization: The Secret to B2B Marketing Success

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Webinar: 5 Steps to Planning the Ultimate B2B Buyer Experience

To capture the attention of B2B buyers, you need to understand how they think. In this webinar, gyro shares its practice of planning an intentional buyer experience to trigger the conversion behaviors companies need to succeed.

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Webinar: 5 Steps for Planning the Ultimate B2B Buyer Experience

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gyro is a Global Ideas Shop

With 14 offices in 8 countries, gyro has been named “Agency of the Year” a total of 28 times in 19 years. Clients include Abbott, Audi, FedEx, HP, John Deere, L'Oreal, Pitney Bowes, SAP, USG and Virgin Atlantic.

Michael Agnello

For more information, contact Michael.Agnello@gyro.com to see how gyro can help your business grow.

www.gyro.com