Gyro Amsterdam

Rubbish

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Challenge

Encourage consciousness that in an age of mass consumerism, the individual decisions we all make everyday have consequences for our communities and our world.

Strategy

Take advantage of the Amsterdam rubbish strikes to hold up a mirror to people and help them realize it's not the bin men's fault there are piles of stinky rubbish on every street corner, it's ours.

Idea

Consumed

Making It Relevant

Eye-catching environmental installations around the city stopped the audience – literally – with several passers-by asking if there was a real person under the sculpture.