Locoid

Strong But Gentle Topical Treatment

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Challenge

Locoid is a trusted eczema treatment that's been around for decades. Many doctors know it, but fewer and fewer think to prescribe it.

Strategy

Get doctors to notice Locoid again. Give them a reason to prescribe. Do it with one campaign for the world.

Ignition Point

Strength made of gentleness.

Idea

An immediate lift in sales. The campaign has won many awards and the Astellas team has even received requests from physicians for copies of the imagery.