Technicolor

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Challenge

To relaunch the Technicolor brand, uniting the company's products in common purpose with the artists and service providers who create, manage, discover and deliver meaningful content to people and homes around the world.

Strategy

Connect technology with human emotion. Demonstrate the "truth" of the company: how Technicolor amplifies their concepts, their ideas, and their dreams in vivid and exciting ways. Demonstrate how it gives people an interconnected home experience like they've never felt before.

Idea

Where the world gets its wonder.

Making it Relevant

The brand identity and logotype we developed for Technicolor were unveiled in the website we created around the brand. It delivers the emotional experience that production pros want for their work, using rich media and larger-than-life video imagery in a very sophisticated environment. Custom navigation makes the sensory experience personal for each visitor – more evidence of the amazing things Technicolor makes possible.