Warticon

Here's the Good News

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Challenge

To be intelligent and engaging on an awkward subject.

Strategy

Being told you've got genital warts is grim news indeed, especially when you realise you’ve got to contact your sexual partners and tell them too. We positioned Warticon as the one bright spot in all this. It works fast and it’s easy to apply.

Ignition Point

Here's the good news.

Idea

The campaign reinvigorated the sales force. Warticon was suddenly easy to talk about and sales responded accordingly. The campaign won many awards.