We have Ignition

The gyro ignition method

Our unique process puts the spark of emotion into every brief we write.

It is beautifully simple: two steps and then a leap forward.

First, we define the challenge. How do we make the product or service matter to people in ways that change their behaviour?

Next, we look for the place where product truth and deep consumer insight collide. Our strategy is to bring this touchpoint to life and give it meaning.

The leap forward happens when we translate pure strategy into something humanly relevant, an idea capable of reaching people – and involving them – on an emotional level.

That’s the ignition point

It is the first spark in a chain reaction of creative thinking from every corner of our company, igniting every channel of communication relevant to our clients.