Global Marketing Advisor to Fortune

gyro, the global ideas shop, is the Global Marketing Advisor to Fortune, the worldwide leader in business journalism. This expansive relationship with Time Inc.’s flagship business publication encompasses thought leadership development and original research with the Fortune Knowledge Group, creative collaboration with the Fortune marketing and publishing teams and a strategic partnership with Fortune Live Media. This dynamic relationship will guide business leaders who are looking to accelerate business success by evolving, innovating and learning on a daily basis.

gyro AND THE FORTUNE KNOWLEDGE GROUP HAVE CREATED TWO GROUNDBREAKING RESEARCH STUDIES:

 
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Beyond the Brand

To learn why business decision makers buy into strong cultures.
Download the “Beyond the Brand” Whitepaper

Only-Human-Cover

Only Human

To learn about the emotional logic of business decisions.
Download the “Only Human” Whitepaper

 

gyro THOUGHT LEADERSHIP ON FORTUNE.COM

gyro regularly contributes best-in-class thought leadership pieces to Fortune.com. Contributors include gyro staff, clients and guest contributors who are experts in their fields. Have a look at some of our latest pieces:

 

 

INDUSTRY LEADERS EXAMINE THE ROLE OF EMOTION IN DECISION MAKING

Despite vast pools of information and Big Data, executives are relying on emotion and gut feelings now more than ever. gyro Chief Strategy Officer Patrick O’Hara led a distinguished panel of leaders from IBM, Boston Consulting Group, Georgetown University and Time Inc. who discussed the powerful role of emotion in business decision making: