There's nothing funny about B‑to‑B

B‑to‑B Robots
R-US Factory

Days since
laughter: 8,325

B‑to‑B
humor
frontier

Welcome to the B‑to‑B Humor Frontier.

Is humor in B‑to‑B worth exploring? We think so. The frontier is right this way…

Where has all the humor gone?

About 50% of B‑to‑B decision‑makers think humor should be used more.

Remember humans? They love humor.

Surveyed B‑to‑B audiences said humor makes brands seem more approachable, relatable and innovative.

Funny, I forgot your name.

76% of B‑to‑B professionals said humor was best for raising brand awareness.

Explore the funny side of business.

Download the first article, "The Humor Potential," from the groundbreaking study by gyro and Research Now.

But wait! There's more…

You’ll also have access to this content:

Humor is Human slideshare

humor in b-to-b myth busters

Explore the funny side of business.

Download the first article, "The Humor Potential," from the groundbreaking study by gyro and Research Now. You'll also have access to the "Humor is Human" presentation deck and "Humor in B-to-B: Myth Busters."

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