gyro: Beyond the Brand

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2016 Advertising Age Business-to-Business Agency of the Year. Global Marketing Advisor to FORTUNE. Our mission is to create ideas that are humanly relevant.

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Beyond the Brand: Why Business Decision Makers Buy Into Strong Cultures

The value of culture in attracting talent and creating internal alignment has been known for years. But new research suggests that the same attributes are equally likely to make a company desirable to work with and work for. Culture has taken the lead as the primary driver of long-term business relationships, according to a global study of 500 executives conducted by the FORTUNE Knowledge Group.

View our report, Beyond the Brand: Why Business Decision Makers Buy Into Strong Cultures, for insights into recharging your business.

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Read the press release

For the key findings from this groundbreaking report.

View the infographic

For an informative visual representation of the results.

Why Strong Cultures Win
Top marketing executives talk culture as the driver of long-term business relationships