Beyond the Brand: Why Business Decision Makers Buy Into Strong Cultures
The value of culture in attracting talent and creating internal alignment has been known for years. But new research suggests that the same attributes are equally likely to make a company desirable to work with and work for. Culture has taken the lead as the primary driver of long-term business relationships, according to a global study of 500 executives conducted by the FORTUNE Knowledge Group.
View our report, Beyond the Brand: Why Business Decision Makers Buy Into Strong Cultures, for insights into recharging your business.Download Paper