WHAT A TIME TO BE ALIVE

gyro had the biggest, most successful year in its history.

We have won our largest accounts while at the same time organically growing our relationships with top client partners. Our creative excellence has shined brighter than ever and our thought leadership continues to drive the conversation.

That is why we were named Advertising Age’s 2016 B2B Agency of the Year and the Business Marketing Association’s 2014-2016 Global B2B Agency of the Year. It is also why 2016-2017 has proven again and again to be gyro’s biggest, most powerful year yet.

gyro is uniquely positioned to reinvent the way we see, feel and consume marketing and advertising in the exploding B2B space.

In July, gyro went to a whole other level when it became part of the powerful Dentsu Aegis Network (DAN). By leveraging the total integration of creative, media, data and technological power, gyro is now the first full-service global creative B2B powerhouse.

Thanks to the teams at Interprise and band, which are now a part of gyro, we now offer a complete package of creative excellence, strategy, media planning and buying, content marketing, design, data and analytics, CRM, SEO/SEM, sustainability and healthcare.

In terms of our global footprint, we have a far greater presence in APAC — notably in Hong Kong, Tokyo and Sydney — in addition to our successful, growing office in Singapore.

Teamed with the powerful DAN network, gyro has access to even more capabilities, best practices, scale, and client opportunities than ever before. This has proven extremely attractive to new and existing clients, as has our total commitment to create ideas that are humanly relevant.

All told, revenue was up 20.5% thanks to new business wins, organic growth, and the addition of new partnerships with Interprise and band.

ABOUT OUR WORK

ABOUT OUR FULL-SERVICE, GLOBAL CREATIVE B2B POWERHOUSE

Globally, we have secured some of the top names in B2B, thanks to our unrelenting commitment to creative excellence and results. And our growth story touches all of our offices. Among a few of our recent high-level wins:

  • Appointed Vodafone B2B agency of record.
  • Won a huge global B2B global project for Google. Google is Ad Age’s No. 14 B2B spender at $78.3 million.
  • Named Medidata agency of record. Medidata is a leading B2B provider of solutions and analytics for clinical research.
  • Won specialty insurer Hiscox USA agency of record.
  • Named Grant Thornton’s agency of record.
  • Tapped as EmblemHealth agency of record.
  • Selected to lead Roche’s B2B business.
  • Appointed as the ADP agency of record.
  • Won a significant piece of Midas’ European business.
  • Continue to excel with top clients including HP Inc., TD Ameritrade, John Deere and many others.
  • All told, gyro’s global revenue for 2016 was $89 million, up from $73 million as a standalone agency in 2015.

Internally, 2016 was named gyro’s “Year of Amplification” – and amplify we did! Our tremendous efforts, exciting new capability, our reputation and growth are all a result of our most important offering: our people. Our UNO culture is one of the most impactful and magnetic in the industry. 2017 is proving to be our most impactful year yet.

IN THE WORDS OF OUR CLIENTS

HIGH-PROFILE HIRES

MC Martin, Global Chief Talent Officer, gyro

Martin works to ensure gyro’s UNO culture continues to be one of the strongest and most unique. Her responsibilities include attracting and retaining the best talent in the industry, amplifying gyro’s global culture and enhancing the agency’s benefits and other employee offerings. Martin has extensive experience as a proven global HR innovator and leader at many prestigious agencies during the last 20-plus years, such as BBH, Interbrand, Ogilvy and TBWA. Most recently, she served as SVP, People + Talent, at the 4A’s.

Mike Harris, Global Chief Strategy Officer, Technology, gyro

Harris has a long history of excellence working on the world’s top brands. He will leverage his unique insights and expertise to drive gyro and its valued client HP into unprecedented territories. Most recently, Harris was Global Chief Strategy Officer at 180 where he led the creation of HP’s iconic “Keep Reinventing” platform. His work has won every award in the industry including multiple CLIOs, One Show Pencils, D&AD Pencils, Effie Awards and Lions (including 3 Grand Prix).

Kash Sree, Group Creative Director, gyro New York

Sree has worked at many of the top agencies including SS&K, where he was Chief Creative Officer. While at SS&K he was responsible for the total creative output for Chevy, Kraft, Pfizer, and Subway. Sree also held ECD roles at Perreira & O’Dell and JWT, in addition to vital roles at BBH New York, Leo Burnett Chicago, and Wieden+Kennedy. He also worked on and turned around huge global accounts including Vaseline Healthcare, DeBeers Axe, British Airways, Kleenex, and Nintendo, to name a few.

Liam Blackwell, Global Chief Digital Officer, gyro

Blackwell has been a part of the Dentsu Aegis Network for four years working first at Carat Enterprise, which quickly grew to become DAN’s successful B2B agency Interprise. At Interprise he served as U.S. President, responsible for building, growing and leading the agency with now gyro Global President Stuart Giddings. Before joining DAN, Blackwell helped launch and grow The Register, which grew to become one of the world’s largest enterprise technology news sites.

KEY AWARD WINS

  • D&AD Pencil and D&AD Impact Pencil for Bennison
  • Effie 2016 (Gold) for Oxford
  • Effie 2016 (Bronze) for the French Ministry of Social Affairs, Health and Women’s Rights
  • Effie 2016 (Bronze) for USG Boral
  • World Luxury Award 2016 (Gold) for Givenchy

18 BMA B2 Awards for 2016:

  • Award of Excellence (Integrated Communications Program $250K – $1 million): Marshalls “Registered and Proud”
  • Winner (Employee Communications; Digital, Print or Video): DCP Midstream “Listen To Your Body”
  • Award of Excellence (Mobile-Enabled Web Site): Visa One Market Mobile-Enabled Website
  • Winner (Direct Mail, Flat) Phillips 66 “Experience 66”
  • Award of Excellence (Lead Generation/Nurture): MongoDB “Seeded Business Cards”
  • Award of Excellence (Product, Equipment or Parts Catalog, or Technical Bulletins): Varian “VitalBeam Look Book”
  • Award of Excellence (Non-Video Banner – Static, GIF, expandable): PODS for Business
  • Award of Excellence (Half-Page or Full Page, Campaign) Time Inc. “Open the Experience”
  • Award of Excellence (Spread or Larger, Single or Campaign, Series): USG “The Weight Has Been Lifted”
  • Winner (Broadcast/Satellite Radio Advertising, Campaign or Spot): Marshalls “Registered and Proud”
  • Winner (Large Banners, Interior or Outdoor) Time Inc. “Open the Experience)
  • Award of Excellence (Large Banners, Interior or Outdoor): USG Ultralight “The Weight Has Been Lifted”
  • Award of Excellence (Electronic White Papers): The Growth CMO
  • Award of Excellence (Promotional Incentive): DCP Midstream “Listen To Your Body”
  • Winner (Charity or Cause, Business or Social Issue): Foundations of Music “Music for Every Child”
  • Award of Excellence (Posters): DCP Midstream “Listen To Your Body”
  • Award of Excellence (Original Photography): USG “The Weight Has Been Lifted”
  • Winner (Original Illustration): Toshiba “Bring Life Forward”

25 BMA Tower Awards for 2017:

  • Best in Show for USG Boral’s “Innovation Inspired by You” campaign
  • 11 Gold awards for clients including PotashCorp, USG, Cars.com, John Deere, and Air Methods

31 BMA ACE Awards for 2016:

  • 13 First Place awards for in-house work and clients including Marshalls, DCP Midstream, Canson, and Time Inc.
  • 12 Second Place awards

Additional Awards:

  • Best Places to Work 2017 for gyro Cincinnati
  • D&AD Pencil 2016 (Wood) for Bennison
  • D&AD Impact Pencil 2016 (Wood) for Bennison
  • NY Festivals Award 2016 (Silver) for Bennison
  • National Advertising Award (Silver) for Tate & Lyle

For a full list of awards won, click here.

RECENT CASE STUDIES

THERE IS ONLY ONE UNO

gyro’s true essence is our UNO culture, which is built around inclusiveness and collaboration. It’s what has led us to become a self-disciplined, high-performance agency. Our 17 offices around the world aren’t in competition with each other; we’re there for each other. We talk to each other, we work together, and we share all the challenges and triumphs that a creative life brings.

We call this culture UNO. UNO is how we ensure that nothing comes between our clients and the ideas that could transform their business. It means one P&L around the world with one agenda. No borders, no walls, no silos — just diverse talents around the world, working as one, for the good of all our clients.

To celebrate this, every quarter gyro runs an internal global UNO contest. Most recently, gyro employees were asked to show what inspires them by tagging #humanlyrelevant on Instagram. You can view all of the entries here. Global ceo+cco Christoph Becker also regularly holds “15 minutes from the gyro front” live broadcasts from different offices in the network, where employees can hear what’s new about the featured office. He also runs a monthly UNO Show contest where our top humanly relevant work is recognized.

On the events front, gyro frequently invites people to our offices to collaborate and connect on topics ranging from chatbots to coding to social good and more. Some of the year’s highlights include:

  • “Coders vs. Cancer” – We hosted a full-day hackathon that asked participants to create tools and apps to help prevent breast cancer.
  • “B2Bots: The Unrealized Potential for Business” – During Internet Week New York, gyro invited members of the bots community who joined us for a deep dive discussion on bots for business in the B2B space. Our panel – consisting of CEOs from major startups including reply.ai, Dexter, Kip and x.AI – explored the possibilities that chatbots enable in the messaging space for business.
  • DAN Women’s Leadership Series – gyro hosted an exciting panel featuring our TD Ameritrade client.
  • The Drum’s “Plan It Day” – The publication’s annual event took place at gyro where dozens of creatives, strategists and other advertising professionals came together for the day to tackle social good challenges presented by brands.

These are just some of the many great examples that show how gyro’s unconventional nature has extended deeply into how we work.

Diversity on all fronts is essential to succeed in every aspect of our business. At the very core of our UNO culture is a celebration of people’s differences. Our agency requires creative eclecticism, meaning our 700 minds across 17 offices are extremely diverse. For starters, more than half of our staff is comprised of women, including our top leaders: gyro New York + gyro:human MD Wendy Lurrie, gyro UK MD Kate Howe, gyro Munich MD Claudia Leischner, gyro Madrid GM Ana Garcia-Hierro, gyro APAC Head of Planning Belinda Greene, gyro Singapore President Rayne Chow, and gyro Cincinnati President Adryanna Sutherland.

gyro has made a commitment to #FreetheBid both as a participant, a sponsor and a supporter. We also will continue to support many other progressive organizations throughout the industry and beyond. There is a lot of work to be done on this front.

All told, one of the very foundations of gyro is the fact that there is no creative apartheid here. The more kinds of talent and experience we can bring to the challenge, the more kinds of creative opportunities we will see.

Thank you for your consideration

For additional information, please contact Kenneth Hein kenneth.hein@gyro.com