gyro:precision

Understanding Exactly Who Is Relevant to Your Story and How to Efficiently Find Them Takes Precision

gyro:precision is an all-encompassing and complementary set of capabilities created to identify, segment, engage, measure and understand every business decision-maker and influencer at every stage of the buying process anywhere in the world.

It’s built upon unique data insights, proprietary planning frameworks, analytical rigor, smart attribution models and super-efficient advertising technology built for B-to-B.

Under precision, we include all measurable areas of B-to-B marketing:

  • Media planning
  • Media buying and programmatic
  • Search
  • Demand generation, nurture and marketing automation
  • Research and insights
  • Campaign measurement and tracking
  • Analytics incorporating data visualization, attribution modeling and econometrics

Contact Us

You can reach us at ignitesomething@gyro.com, or fill out the form below and we'll be in touch shortly.

Thought Leadership

In the age of feeling, by the numbers is not enough

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Big Data has led us into a new age of reason, but real people aren't as predictable as research suggests, writes the global CEO and CCO of gyro.

Voice Search Turns Up the Volume

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Voice search is about to move from a whisper to a shout, quickly. The fact that Google Home and Amazon Echo both had starring roles in this year’s Super Bowl is only the latest evidence.

Why B-to-B Marketers Need to Map Emotional Experiences

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Imagine this: You’ve booked a three-day trip to Miami. Would it make a difference in how you pack, the airline or hotel you select, even your mindset, based on whether the trip was for a vacation or a business meeting? Read more from gyro Washington, D.C., President Scott Gillum.

Experience Clouds Loom Large on The Horizon

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Modern marketers are tech-crazy, continually searching for the latest innovation to help them optimize the customer life cycle and gain a competitive advantage. For better or worse, marketers have an overabundance of options, writes gyro Washington, D.C., President Scott Gillum and intern Paige DiPrete.

Our gyro:precision Clients