Healthcare is different because of not only its universality but also its intimacy. No other industry in transformation, recent or historical, has created a similar level of anxiety. It’s because what we call “healthcare” is actually shorthand for humans’ most fundamental hopes and fears – life and death, independence and dependency, control and chaos. That’s why we created gyro:human™, a dedicated U.S. healthcare practice within gyro.
gyro:human™ is one of the first healthcare agencies to be born after the implementation of the Affordable Care Act. Unlike other agencies that have had to retool and retrench to adjust to the incredibly dynamic and volatile landscape, gyro:human™ was conceived specifically to address this evolving landscape.