In this ideas business we’re living in it’s vital we find ways to constantly refresh our minds with great visual, musical editorial, artistic and inspirational experiences. We are bombarded by so much unfiltered trash content that sometimes we drown in mediocre information.
This is the moment where we all have to look for true inspiration.
Yes we’re all busy working, creating, selling and producing. But sometimes we need to get out of our routine and force ourselves to touch, experience and find inspiration in its pure state.
Recently I went with a friend of mine to the Lincoln Center in NYC to listen to, in my opinion, one of the greatest songwriters of all times. I knew this artist very well but my friend wasn’t so familiar with him. The artist was Neil Young and he decided to play this gig along with all the instruments for two hours and by himself created an overwhelmingly intimate feeling to the filled theatre.
When the concert and the endless standing ovations were over I finally asked my friend over drinks if she enjoyed the concert. (I hate when people ask you about your opinion right away after a show, in middle of “assimilation.”) She simply said, “Look,” and she showed me her arm. “I still have goose bumps …”
When we talk about creating humanly relevant ideas that regain intimacy between brands and people, never forget to find inspiration where those ideas get their magical energy.
You will not find the inspiration from published campaigns (dead ideas) or finished, produced advertising. You can learn a ton from them but never get inspired.
Force yourselves to experience and drink only from the pure fountains of inspiration where ideas get their life.
And believe me it doesn’t need to be at the Lincoln Center in NYC.
by Christoph Becker
Chief Executive and Chief Creative Officer
Cross-posted at Ignite Something on the Forbes CMO Network