Facebook has become the logical consequence of reality TV. It could have been a tool for intelligence, sharing and culture. Instead, it has become the prerogative of mediocrity and zero-degree thinking.
Why do I say this? Because at its core, Facebook gives a dramatic form to my most trivial actions and sense to my existence. No matter how vacuous the content, I am my own star, my own director. And the addiction is total. I post therefore I am.
This to me is a shame because a reversal in the use of this network would make it a true vehicle for intelligence and open thinking. To that end, we have to make this mediocrity bubble pop and find the way back to what is humanly relevant. We need to eschew self-centredness and self-obsession for a real community spirit.
Unfortunately, the meaning of community has been distorted into a random accumulation of individuals who click X for “Like” purely so that X clicks and likes them back. The machine is expanding into a void, mostly free of thought-provoking content. This realization is as disconcerting as it is depressing.
We need to get back in touch with the people behind the pseudo players, who give themselves the illusion of “real” existence. After the burst of the financial bubble, it is now time to burst the bubble of individual emptiness. We need to re-embrace the pleasure and fulfillment of dialogue and thought, aimed at carrying out shared projects. Projects that put human considerations back in the limelight.
This means we must shun the illusory feeling of existing through pictures and posts. There’s so much more we can do together as a true community on Facebook.
All told, there’s a thin line between a picture of what’s on your plate and what’s in the toilet. Let’s not cross it!
Didier Stora is the managing director at gyro Paris.