Early Lessons Learned In Advertising

As a child, I dreamed of travelling the world, meeting celebrities, and wearing long dresses and beautiful high heels that I could barely walk in. But most importantly, I dreamed of having the freedom to make brilliant creative ideas come to life.

When my first direct contact with the marketing industry occurred a few years back, it was not only my ideas that came to life, but also an introduction that caused a spark inside me. A big bang later, and I was hooked.

In my mind, marketing included everything I ever dreamed of as a child but in reality, it was so much more. If you use Google to search the term “marketing,” the top results display the following definition: “Marketing is the process of communicating the value of a product or service, for the purpose of selling the product or service.” So how does one communicate the value of a product or service?

I’ve learned that the great thing about marketing is that it can be done in a thousand different ways. There is no limit to what you can create or how you can create it. I’ve also learned that accuracy, organisation, punctuality and teamwork have never been more important to marketing as well as having some fun along the way.

It’s also imperative to acknowledge the fact that mass production is no longer the main component that drives our economy forward. In society today, people want products and services that have a meaning; something that ignites their emotions. That is where marketing comes in to play. Now, more than ever, it’s the creative side of things that will make all the difference in the success of a company.

In an industry like this one, it’s essential that you don’t forget who you are, what you stand for and why you are here. You might be young and insecure about how everything turns out, but remember: Being original is what makes you stand out amongst the rest.

Kristina Djikanovic is an intern at gyro London.