GyroHSR, the world’s largest B2B marketing agency has appointed media expert Luc Ferrand as its Global Media Planning Director, and ex-Mother Strategist and London School of Marketing lecturer Adam Swann as Brand Planning Director.
Ferrand, a former Media Strategist at Naked Communications and Maxus Global, where he was group head, oversaw the media planning for clients including UNIQLO, Timberland, FT and Fujitsu-Siemens. He is responsible for driving GyroHSR’s growing media planning division, with a particular emphasis on London Business School, NXP, Nuffield Health and Tate & Lyle.
Swann meanwhile, who spent five years at JWT and several years in brand consultancy before moving to creative ad-boutique Mother London, has been behind the brand and communications strategy for clients including HSBC, PG Tips and Boots Opticians. He is tasked with driving the development of stronger planning and strategy across the GyroHSR network and elevating its creative product, and will work across the T-Mobile and Shell accounts. Adam was instrumental in winning the recent Nuffield Health account and building closer ties with existing clients.
The additions are part of a raft of recent senior appointments at GyroHSR, which has been investing heavily in its creative output following former DraftFCB creative head Christoph Becker joining the agency as Chief Creative Officer in June.
Richard Perry, Chief Operating Officer, GyroHSR says: “Agencies need to think harder and operate faster than ever before, and GyroHSR is committed to investing in the best talent to meet this changing landscape. With the addition of Adam and Luc to an already strong team, we are confident we have the experience, insight and creative skills to drive the best results for our clients. Attracting talent of such a high calibre is testament to the growth of our business and ongoing commitment to our creative output.”
In April, Gyro announced its merger with US agency HSR to meet the scale and reach of client requirements. GyroHSR now has 17 offices in 15 cities spanning Europe, North America and the Middle East.