As the story goes, the planet Nibiru is hurtling toward Earth as we speak, or we’re about to be swallowed up by a black hole on Dec. 21, 2012. There are a number of possible cataclysmic theories circling the Internet. Plus, there was a fairly mediocre John Cusack film proving it to be true.
While NASA and pretty much every other reputable scientific body refutes these doomsday theories, we have decided to share our thoughts on what ads you absolutely must see before the end of days.
We know time is short, so we avoided the standard classics such as Apple’s 1984 and Coke’s Hilltop ads in favor of some unique and varied fare. Here are five ads carefully curated by five of gyro’s executive creative directors from around the globe. Enjoy.
This commercial could have easily slipped into the crowded annals of “Manthem” ads. Instead, it resisted the hyper-masculine clichés we see on so many burger, beer and car spots, and opted for something we don’t see celebrated in society much these days: men who are imperfect, geeky, incapable and, best of all, proud of it. Brilliantly conceived and executed.
—Aaron Stern, ECD, gyro Denver
Fitting for the topic, I give you this extended and totally intense trailer for the zombie-themed video game, “Dead Island.” Somehow it is lovely and poetic while being unremittingly grotesque. This “ad” for a video game continues to haunt you well after watching. I’m betting it is better than the game itself. It’s the “End of the World” on “Dead Island.” Anyone have a piña colada?
—Steffan Postaer, ECD, gyro San Francisco
I suppose it’s only fair that if we’re all doomed, then the least we can expect is a few last requests before we go. Along with a cold beer, I’d certainly ask to see pretty much all of the Stella spots done by Lowe back in the day. Each one is more brilliant than the last.
—Keith Loell, ECD, gyro New York
Here’s a TV spot from 1998 for a soft drink called Blackcurrant Tango. It’s called “St. George” and is deliberately jingoistic (you might have to be British to truly appreciate its humour). It’s a great script and has been brilliantly executed in “one take.” Instead of kowtowing, the company spokesman takes 60 seconds of escalating aggression to dress this student down and challenge him to a fight at the Cliffs of Dover. In fact, he makes liking Blackcurrant Tango a matter of national pride with fighter jets serving as the perfect exclamation point. Not surprisingly, it won most major awards including a Cannes Gold Lion, a D&AD Pencil and has been voted one of the 100 best commercials of all time.
—Peter Davis, ECD, gyro