Viddy, the new(ish) shiny video-sharing app hitting smartphones everywhere helps consumers and brands take their 15-second attention spans to video. Hailed as the Twitter and Instagram equivalent for sharing video because of the 15-second time limit and background art and filters packages, it could be the next big platform for brands. Love or hate the thought of yet another social media application, brands would be wise to start building a strategy for the video-sharing application.
Before the eye-rolling begins, think about Viddy as a concise and interactive way to communicate with 26 million (and counting) subscribers in a visually appealing way.
While having a strategy for the big three social media applications (Twitter, Facebook and YouTube) is crucial for brands to reach consumers, Viddy does it on a mobile-friendly and easy-to-use platform.
Here are four reasons why Viddy could be good for brands:
1. It’s easy. Press the “record” button, say your bit for 15 seconds, add some music or a filter, and you’re done. As applications like Pinterest and Instagram have proved, less is more. Viddy has a straightforward format, and you can easily post to a Facebook timeline. Viddy has taken storytelling to another level.
2. It’s interactive. Smart brands know that spewing information won’t grab a consumer’s attention. These brands need to engage in a humanly relevant way with consumers. With Viddy, brands can hold contests, sponsor exclusive promotions and show behind-the-scenes clips like General Electric does, engaging with consumers in an in-depth and fun way.
3. It’s fast. Brands know they have precious little time to make their pitch to consumers. Social media has shortened an already brief attention span, and Viddy can give brands a visual boost while making its pitch—in 15 seconds.
4. It’s mobile. As noted before, Viddy was made for mobile. YouTube is difficult to manage with so many steps on a smartphone often resulting in errors (and frustration). With Viddy, brands can easily upload their clips to Facebook, Twitter, Tumblr and even YouTube—easily.
Bottom line: Viddy has a lot of positives when it comes to social media and brands. Brands can share quality content for free and engage with consumers in a fun, mobile and humanly relevant way. Here are some brands that are already taking their message to Viddy, and many more are certain to follow.