Upon leaving University, all that today’s graduates hope for is the opportunity to really show the world what they have to offer.
I have witnessed countless friends and acquaintances write and send job applications bursting with enthusiasm and ideas, but all to no avail. To give just one example, a friend applied for a creative role at a particular fashion magazine. In order to stand out, she incorporated her cover letter within a freehand design of the magazine’s cover.
Imaginative? Yes! Different? Absolutely! However, instead of being applauded for demonstrating exactly what made her worth meeting, she was told she would not be invited for an interview because she had not followed standard procedure. Shouldn’t this be the polar opposite of what companies of today expect? Why are so many failing to recognise that “standard procedure” just doesn’t cut it anymore?
I am lucky enough to have a father in the ultimate position for networking: a London Black Cabbie who continually meets people from all over the world. He is able to proactively champion me, in a way that only a Black Cabbie father knows how. It was an impromptu conversation of this kind that brought me to gyro’s attention. Happily, I was given the opportunity to show what I was really made of, or perhaps it was fate, some might say.
Unfortunately, for many graduates, not all corporations take this same interest in unexpected networking circumstances. Contrary to popular belief, many seem to remain intent on going through the monotonous tradition of scanning CVs for first-class degrees or straight A’s and then scheduling stuffy interviews that simply don’t give young people the opportunity to show their worth.
With mass manufacturing and production continuing to move away from the Western world, it is more and more accepted that these areas are no longer our forte. Instead, creative industries—which have been cultivating and developing brilliant minds for many years—are being increasingly recognised as a major driving force behind the future success of our economy. With that in mind, now is the time for commercial organisations to move away from the “standard procedure” that has previously shaped them.
Creative innovation is the key to successfully standing out not only for graduates, but also for businesses. Companies need to look beyond traditional practise and open their eyes to the large and exciting pool of young talent that is on offer.
London in particular is one of the most inspired marketing hubs in the world and, more important, it is a leader. Businesses from all over the world look to us first and foremost for our top-level services and first-class ideas. If corporations really take the time to capitalise on this and source from the creative talent on their very own doorstep, a new era for the UK economy can finally begin.
Georgiana Foster is the new business assistant at gyro London.
Follow Georgiana @GiorgianaFoster