gyro, the b2b agency, has been awarded the integrated marketing brief for Nuffield Health, the UK’s largest not for profit independent healthcare provider, following a four-way pitch.
The London marketing agency has been tasked with the next stage in the development of the Nuffield Health brand following its acquisition and integration of Cannons Health Clubs last year. Our work will support the ongoing implementation of Nuffield’s innovative, integrated healthcare strategy.
Activity will focus on positioning the organisation as the leading destination for healthcare, fitness and wellbeing across its wide network of hospitals, health clinics and centres. The first phase of the campaign, which is set to launch in this September, will use online, direct marketing, guerrilla and above-the-line advertising to promote Nuffield Health’s unique offering and to attract people to one of the organisation’s 50 fitness and wellbeing centres.
Richard Perry, of gyro, said “We are delighted to have been appointed by Nuffield Health and excited by the opportunities this brief presents. We know that we have the integrated services and creative talent that will truly help deliver results and bring a different way of thinking to the healthcare sector.”
Mat Hart, Group Marketing Director, Nuffield Health, said “gyro’s interpretation of our brief demonstrated its excellent understanding of our objectives and its superior creative thinking set it apart from the competition.”