It’s awards season and over the last couple of days I’ve found some time to look through a selection of entrants and winners from both the D&ADs and Cannes Lions.
There are plenty more to look through but I’m currently dothing (northern terminology) my cap to a couple of nice uses of outdoor and one barnstormer of an idea that blasts through all channels.
Virgin Trains did the talking billboard which, no matter how often I see it, still gives me that envious, ‘why didn’t I think of that’ feeling!
The next bit of outdoor magic comes from Australia and it’s a beauty. It’s a fantastically simple, fun and engaging way to get money out of people’s pockets (via their phone bills) and improve the lives of Sydney’s dogs and cats.
The last one is a BIG IDEA. And it’s a little more hardcore. In fact you might want to look at it first and then use the previous two to relax.
If you haven’t seen this before I won’t spoil the fun. Just hit the link below to Meet Wally’s Heart.
Richard Mabbott, Group Head of Planning at b2b agency, gyro